Why Every Business Needs a Newsletter Linda Aylesworth May 26, 2025 Every business owner wants to build stronger relationships with their customers and keep their brand top of mind. But how do you achieve that in a world full of distractions? The answer is simple: a newsletter. It’s not just another marketing … Continue reading Why Every Business Needs a Newsletter
Learn how model context protocols connect genAI to your data, for more accurate content that’s aligned with existing workflows. Pamela Parker on May 22, 2025 Generative AI is astonishing and frustrating. There’s so much promise, and vendors are constantly releasing new capabilities. But it’s too hard to add to existing content creation workflows unless … Continue reading What’s missing from your AI content workflow, and how MCP fills the gap
Account-based marketing’s promise of sales and marketing unity got lost in tools and tech. Here’s how to reclaim its strategic potential. Ruth Stevens on May 23, 2025 When account-based marketing (ABM) came along in the early 2000s, I was really excited and hopeful. I thought it would finally get B2B sales and marketing teams … Continue reading ABM isn’t the B2B salvation we were promised
Here’s why authentic, strategic user-generated content outperforms polished corporate messaging. Dan Harris on May 23, 2025 B2B teams are producing more content than ever — and getting less out of it. Social feeds are saturated, attention spans fractured and generic corporate messaging rarely gets noticed. In 2025, you don’t need more content, you need … Continue reading If your B2B content is failing, it’s time to get real
There’s no shortage of AI use among revenue teams. The problem is they don’t trust it. Mike Pastore on May 23, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption in Running Enterprise Revenue,” Clari. AI is reshaping businesses, and that includes revenue teams. But research from … Continue reading Revenue teams lack trust in AI
May 23, 2025 This AI scans Reddit for ‘extremist’ terms and plots bot-led intervention BY Eve Upton-Clark A computer science student is behind a new AI tool designed to track down Redditors showing signs of radicalization and deploy bots to “deradicalize” them through conversation. First reported by 404 Media, PrismX was built by Sairaj Balaji, a … Continue reading This AI scans Reddit for ‘extremist’ terms and plots bot-led intervention
OnlyFans is in talks to sell for $8 billion The buyer could be an investment group led by a company called Forest Road. lawrence bonk Fri, May 23, 2025 Onlyfans OnlyFans is on the selling block, according to a report by Reuters. The current owner of the adult entertainment platform, Fenix International … Continue reading OnlyFans is in talks to sell for $8 billion
Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences. Danny Goodwin on May 23, 2025 Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates, and organic traffic to websites. But a new Siege Media report may have found a silver … Continue reading LLMs, AI Overviews may be quietly driving homepage traffic
Learn the core principles of this misunderstood strategy — and how to use it to build resilient business plans. Chris Robson on May 22, 2025 As we all navigate these confusing times, there’s a lot of talk about scenario planning. However, much of what’s said misses the core point of the practice. Let’s explore … Continue reading How to do scenario planning the right way
Napster Returns To Spotlight As New AI Company by Laurie Sullivan , Staff Writer @lauriesullivan, May 22, 2025 Touchcast took an investment from Microsoft to build a Cognitive Content Delivery Network (cCDN) in June 2024, and since then entered into an agreement to be acquired by Infinite Reality, an immersive technology company for $500 million, a combination … Continue reading Napster Returns To Spotlight As AI Company With Ties To Microsoft
