July 21, 2025 Storytelling isn’t just for marketing BY Ben Wintner In an era where consumers are flooded with choices and noise, the most enduring brands aren’t just the ones with the best features, they’re the ones that make people feel seen. That philosophy guides us at Michael Graves Design, as we believe that great design … Continue reading Storytelling isn’t just for marketing
July 20, 2025 Why business schools need to teach character development BY The Conversation Programs to help students discern their vocation or calling are gaining prominence in higher education. According to a 2019 Bates/Gallup poll, 80% of college graduates want a sense of purpose from their work. In addition, a 2023 survey found that 50% of Generation … Continue reading Why business schools need to teach character development
July 20, 2025 AI isn’t coming for your job—it’s coming for your whole org chart BY Mark Minevich Last month, my friend Amy, a mid-level marketing manager at a Fortune 500 company, had her entire junior analyst team “restructured.” Why officially? “Strategic realignment.” Reality? AI tools now handle what used to be three full-time positions. Amy … Continue reading AI isn’t coming for your job—it’s coming for your whole org chart
July 20, 2025 Craft is a great all-in-one productivity tool BY Jeremy Caplan If I could use only one app, I’d pick Craft. Craft is my favorite multipurpose document/notes tool. It looks and feels nicer than Google Docs or Apple Notes. It’s easier to use than Obsidian, Coda or Notion. And it’s flexible enough for everything from shopping … Continue reading Craft is a great all-in-one productivity tool
Stakeholders, tech and process friction can silently kill campaign speed. Here’s how to spot and solve the top MOps bottlenecks. Ali Schwanke on July 18, 2025 Marketing isn’t suffering from a lack of tools or ideas — it’s suffering from operational entropy. Every new tool, tactic and workflow adds complexity, and complexity compounds friction. … Continue reading 3 MOps bottlenecks killing your campaign velocity
Most email programs are still built around brand priorities — not customer needs. Here’s how to flip that dynamic. Kath Pay on July 18, 2025 Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands … Continue reading Why it’s time to reframe email from campaigns to conversations
July 19, 2025 How the Golden State Valkyries became the WNBA’s breakout expansion team BY Robert Safian The week of the WNBA All-Star Game, Jess Smith, president of the Golden State Valkyries, shares how the team has quickly built a brand identity in its first year in the league—breaking season ticket records, surpassing expectations on and … Continue reading How the Golden State Valkyries became the WNBA’s breakout expansion team
Mid-size companies are most satisfied with their martech stacks. Smaller companies, not so much. Mike Pastore on July 18, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketers appear to be generally satisfied with their martech tool stacks, according to MarTech’s 2025 State of Your Stack Survey report, but … Continue reading Satisfaction with martech stacks varies by company size
Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs by Laurie Sullivan , Staff Writer, July 18, 2025 As long as consumers are willing to share lots of personal information with AI agents, artificial intelligence (AI) from companies like Amazon, Google, Meta, Microsoft, OpenAI, Anthropic and others will plan their trip, pick out and purchase wardrobes, and … Continue reading Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs
The advertisers are back, thanks to Elon Musk’s relationship with President Trump. But the audience never left — and that includes B2B buyers. Constantine von Hoffman on July 18, 2025 X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious … Continue reading B2B marketing on X: What you need to know
