August 19, 2025 How to layoff proof your job BY Art Markman When times are good and the economy is expanding, companies grow in a variety of ways. They build in some redundancy so that key functions survive even if an employee leaves. They add capacity hoping to grow the size of the core business. They … Continue reading How to layoff proof your job
Trump’s administration may look to buy a stake in Intel A possible deal with the US government could boost the chipmaker’s domestic manufacturing business. Anna Washenko ASSOCIATED PRESS Intel has had some recent struggles in delivering results for its shareholders, but the company could soon be answering to an additional boss. The current administration is … Continue reading Trump’s administration may look to buy a stake in Intel
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results. Tonya Walker on August 18, 2025 Marketing is undergoing a structural shift — not only in how content is created, but in how campaigns are orchestrated, insights generated, operations managed and outputs governed. At the center … Continue reading Operationalizing generative AI for marketing impact
From 10 to 7 Blue Links: The New Way of Tracking Rankings Wisam Abdulaziz Aug 18, 2025 Richer SERPs, Fewer Clicks Search engine results pages (SERPs) are richer than ever. With the rise of AI-generated sections, the traditional “10 blue links” are often reduced to seven or fewer, and they’re capturing far fewer clicks. In … Continue reading From 10 to 7 Blue Links: The New Way of Tracking Rankings
The holiday rush is coming. The right martech tools will help you turn chaos into conversions. MarTechBot on August 18, 2025 Before you know it, the holiday shopping season will be here and they do every year, ecommerce marketers will face both opportunities and challenges. To excel, leveraging the right martech stack is crucial. … Continue reading 5 essential applications ecommerce marketers need to succeed for the holiday season
A Nintendo Direct focused on Kirby Air Riders is set for August 19 Prepare yourself, because it’ll be about 45 minutes long. Kris Holt Updated Mon, August 18, 2025 Nintendo has a few major first-party Nintendo Switch 2 games lined up for the rest of the year. One of those is Kirby Air Riders, a … Continue reading A Nintendo Direct focused on Kirby Air Riders is set for August 19
August 18, 2025 How to truly change your organization BY Greg Satell In March 2024, Bill Anderson, pharma giant Bayer’s CEO, wrote an op-ed in Fortune vowing to bust bureaucracy, slash red tape, and eliminate layers of middle management to create a more agile and innovative enterprise. “Our radical reinvention will liberate our people while cutting … Continue reading How to truly change your organization
August 17, 2025 Dell’s AI reinvention is a model for every company BY Keith Ferrazzi When Dell Technologies’ CTO John Roese expanded into the role of Chief AI Officer last year, one thing was clear: they were rallying behind a clear challenge to move fast or get left behind. They set a two-year deadline to do … Continue reading Dell’s AI reinvention is a model for every company
Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof. Moni Oloyede on August 14, 2025 Marketing departments are missing goals left and right. Your marketing isn’t converting because the way you’re talking about your offer sucks. Maybe you’ve tweaked form fields, … Continue reading A 3-step copywriting formula that makes buyers take action
When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed. Melissa Reeve on August 15, 2025 They were so close. After months of research, the marketing tiger team had identified the perfect path forward for AI integration. They had done the … Continue reading Why active sponsorship is the only way to make AI work
