Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help. Mike Pastore on August 28, 2025 Salesforce introduced details of its Winter 2026 release this week, and the expansion and integration of Agentforce into marketing teams’ tools are particularly noteworthy. If there’s a central message to the … Continue reading Winter 2026 Salesforce release will be heavy on Agentforce for marketers
GTM spend isn’t harmless OpEx. Every dollar of CAC is debt, and misreporting it puts boards and executives at risk. Mark Stouse on August 27, 2025 Go-to-market (GTM) accounting may soon be very different. Every quarter, GTM spending gets tucked into operating expenses on the P&L. It sits beside payroll and rent, treated as … Continue reading GTM misreporting is a risk your company can’t afford to take
Programmatic Intent, Performance Data Doubled Organic’s Value by Laurie Sullivan , Staff Writer, August 27, 2025 A European travel app increased conversions 25.8% by running ads programmatically on the open web, despite reports that Google and Meta Platforms seemingly receive more than half of performance marketing budgets. Even after a year of running the campaign … Continue reading Programmatic Intent, Performance Data Doubled Organic’s Value
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient. Constance Chen on August 27, 2025 Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to … Continue reading Top ways to use Zapier MCP server and LLMs to boost marketing performance
August 27, 2025 Cracker Barrel stock rebounds after it ditches its new logo. It’s not the first brand to walk back a redesign BY Sarah Fielding Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn’t go over well. The restaurant chain lost nearly $100 million in market value as … Continue reading Cracker Barrel stock rebounds after it ditches its new logo. It’s not the first brand to walk back a redesign
If answering “How much are we spending on social video?” takes hours, your measurement is broken. Smarter standards make spend clear and reporting easy. Angelina Eng on August 26, 2025 You know that moment when leadership asks, “How much are we spending on social video?” You pause — not because you don’t know your … Continue reading Why social video spend gets lost in reports — and how measurement standards fix it
August 26, 2025 Connection is a strategy, not a sentiment BY Jean Accius and Alexander Cole In a post-pandemic world defined by speed, digital overload, and constant disruption, a quiet crisis is threatening the foundation of our workforce: loneliness. Once dismissed as a personal issue, social disconnection is now a public health emergency and an escalating business … Continue reading Connection is a strategy, not a sentiment
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision. DoorDash on August 26, 2025 Retail media networks are projected to be worth $ 179.5 billion by 2025, but capturing share and achieving long-term success won’t hinge solely on growing their customer base. With over 200 retail media networks now … Continue reading Global expansion and hyperlocal focus redefine the next chapter of retail media networks by DoorDash
August 26, 2025 Nearly half of employees say a bad onboarding made them want to quit BY Sarah Bregel When it comes to starting a new job, first impressions matter. That’s especially true when it comes to the impression a company makes on new hires during onboarding procedures. According to new research, onboarding procedures such as … Continue reading Nearly half of employees say a bad onboarding made them want to quit
TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale? MarTechBot on August 25, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading What to expect from social commerce during the upcoming holiday shopping season
