Latest Posts

B2B marketers have a chance to close the small business confidence gap

SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step in with clear, data-driven solutions. Greg Kihlstrom on September 18, 2025       SMBs are spending more time and money on marketing. At first glance, that seems like good news. But the reality is more complicated. … Continue reading B2B marketers have a chance to close the small business confidence gap

Marketers are expanding their use of genAI and seeing returns

Marketers raced ahead with genAI — 85% now use it, and 90% see ROI. Ready to unlock personalization, speed, and sales? Dive in now. Mike Pastore on September 19, 2025       MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Marketers and AI: Navigating New Depths,” SAS and Coleman Parkes. Marketers … Continue reading Marketers are expanding their use of genAI and seeing returns

EGBA “urges” delegates to vote on its markers for harm measure

EGBA “urges” delegates to vote on its markers for harm measure Joel Loynds The European Gaming and Betting Association (EGBA) has sent out a new press release that “urges” officials to vote yes on a landmark vote that could help with harmful behaviours around gambling. The “standard for markers of harm” is an initiative in … Continue reading EGBA “urges” delegates to vote on its markers for harm measure

Stop hiring product managers like project managers

September 19, 2025 Stop hiring product managers like project managers There’s a quiet disaster happening in product organizations right now. Companies are hiring armies of people with “product manager” on their business cards, but they’re treating them like project management with better vocabulary. Frankly I see it a lot with enterprise clients. Teams are drowning … Continue reading Stop hiring product managers like project managers

Ecommerce Growth Shifts To Apps And AI From Websites

Ecommerce Growth Shifts To Apps And AI From Websites by Laurie Sullivan , Staff Writer, September 19, 2025 Apps win loyalty, marketplaces dominate, and specialty brands win consumer choices, according to data released earlier this week. Similarweb released its Global State of Ecommerce 2025 report demonstrating how consumer habits are changing from websites to apps … Continue reading Ecommerce Growth Shifts To Apps And AI From Websites

Navigating the chaos of consent, compliance and customer trust in an AI world

Are your data practices keeping up with AI? We talked about proactive governance and trust at the MarTech Conference. MarTechBot on September 19, 2025       Artificial intelligence promises tremendous value for marketers, but only if it’s fueled by quality data collected responsibly. That was the theme of a session at the September installment of The … Continue reading Navigating the chaos of consent, compliance and customer trust in an AI world

Preventing Site Health Errors from Snowballing Globally by Semrush Enterprise

Here’s a playbook for building monitoring systems, workflows, and coordination to help keep your enterprise sites healthy across regions and languages. Semrush Enterprise on September 19, 2025       When you operate websites across 25 countries and 15 languages, a single technical error often multiplies exponentially.  A canonical tag issue can become hundreds of potential problems.  … Continue reading Preventing Site Health Errors from Snowballing Globally by Semrush Enterprise

How to make decisions you can stand behind regardless of the outcome

September 19, 2025 How to make decisions you can stand behind regardless of the outcome In April, when Duolingo’s CEO, Luis von Ahn, announced the company was going “AI-first,” he wasn’t just making a strategic decision. He was stepping into a spotlight few leaders envy. The decision was bold. The backlash was immediate and unexpected.  … Continue reading How to make decisions you can stand behind regardless of the outcome