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Lost In Data: Why Marketers Don’t Trust Attribution And Measurement

Lost In Data: Why Marketers Don’t Trust Attribution And Measurement by Laurie Sullivan , Staff Writer, September 22, 2025 Marketers are challenged with putting data insights together piecemeal to prove performance. Privacy changes and fragmented user journeys have blurred the picture of what truly drives growth. Companies expect artificial intelligence (AI) to solve it all, … Continue reading Lost In Data: Why Marketers Don’t Trust Attribution And Measurement

How AI and data activation deliver unforgettable customer experiences

Great CX is what happens when strategy, data and culture move in lockstep. We talked about it at the September MarTech Conference. MarTechBot on September 22, 2025      At the September 2025 MarTech Conference, moderator Len Devanna, CMO of Cortico-X, convened a practical panel on how to turn AI and data into customer experiences that … Continue reading How AI and data activation deliver unforgettable customer experiences

Disney’s Mandalorian and Grogu trailer shows the fall of a lumbering giant

Disney’s Mandalorian and Grogu trailer shows the fall of a lumbering giant The movie takes place after the collapse of an Empire (not Disney). Kris Holt Disney, a company that definitely isn’t dealing with a major crisis right now, has released a trailer for The Mandalorian and Grogu. The movie follows on from the events … Continue reading Disney’s Mandalorian and Grogu trailer shows the fall of a lumbering giant

5 time-saving Outlook features you’re probably overlooking

September 22, 2025 5 time-saving Outlook features you’re probably overlooking I’m a big fan of efficiency, mostly because I’m also a big fan of doing as little work as possible while still getting things done. Thankfully, Microsoft Outlook is packed with hidden gems and clever little features designed to make work life easier. The only … Continue reading 5 time-saving Outlook features you’re probably overlooking

The real workplace revolution isn’t AI, it’s human happiness

September 21, 2025 The real workplace revolution isn’t AI, it’s human happiness Put simply, happier teams are higher-performing teams. span>span]:whitespace-nowrap”> We are living through an AI revolution. Boards are green-lighting pilots and buying AI licenses to maximize employee productivity. However, the most powerful performance lever in the modern workplace isn’t algorithmic, it’s human. When people … Continue reading The real workplace revolution isn’t AI, it’s human happiness

Kalshi crosses $1 billion in monthly transaction volume

Kalshi crosses $1 billion in monthly transaction volume <img alt=” src=’https://readwrite.com/wp-content/uploads/2024/03/avatar_user_26599_1710328901-80×80.jpg’ srcset=’https://readwrite.com/wp-content/uploads/2024/03/avatar_user_26599_1710328901-160×160.jpg 2x’ class=’avatar avatar-80 photo’ height=’80’ width=’80’ decoding=’async’/> Jacob Woodward Deputy Editor Prediction market Kalshi has surpassed rival Polymarket in a recent release, citing that the company has hit the $ 1 billion monthly transaction mark. The latter company is still the second-biggest prediction … Continue reading Kalshi crosses $1 billion in monthly transaction volume