Latest Posts

How to make decisions you can stand behind regardless of the outcome

September 19, 2025 How to make decisions you can stand behind regardless of the outcome In April, when Duolingo’s CEO, Luis von Ahn, announced the company was going “AI-first,” he wasn’t just making a strategic decision. He was stepping into a spotlight few leaders envy. The decision was bold. The backlash was immediate and unexpected.  … Continue reading How to make decisions you can stand behind regardless of the outcome

GrowthLoop wants to help retailers capture more retail media dollars

Retail media networks are booming, but legacy tech holds them back. GrowthLoop aims to power modern, AI-driven ad sales. Mike Pastore on September 18, 2025       Composable CDP vendor GrowthLoop entered the retail media network (RMN) space this week, launching a solution to help retailers organize their data and scale their media offerings. Retailers offering … Continue reading GrowthLoop wants to help retailers capture more retail media dollars

Why chasing shiny CDP features leaves marketers feeling like imposters

Marketers often feel left behind in the CDP race, but the real success lies in mastering the fundamentals that keep data reliable and campaigns durable. Matthew Niederberger on September 18, 2025       Walk down any beach in summer and you’ll see them. Children bent over in the sand, proudly shaping turrets and moats into perfect … Continue reading Why chasing shiny CDP features leaves marketers feeling like imposters

Marketers report surging ROI as genAI moves from pilot to practice

A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind. Constantine von Hoffman on September 17, 2025      Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS … Continue reading Marketers report surging ROI as genAI moves from pilot to practice

Monday.com welcomes marketers to its CRM with AI-powered campaigns

Marketers are drowning in disconnected tools. Monday.com wants to connect CRM data to campaigns in real time — no sales syncs needed. Mike Pastore on September 17, 2025       Monday.com introduced new features for its CRM application today, at its Elevate event in New York. The Monday Campaigns capabilities add functionality for marketers to what … Continue reading Monday.com welcomes marketers to its CRM with AI-powered campaigns

Time for a ‘Welcome Back’ program for returning customers?

A welcome-back email can turn churned customers into loyal ones by picking up where their last experience left off. Ryan Phelan on September 17, 2025       A good welcome email program can quickly introduce customers to your brand and start the relationship off right. But what about customers who come back after churning? Do they … Continue reading Time for a ‘Welcome Back’ program for returning customers?

Sleeper accuses CFTC of “illegal delay” to prediction markets application

Sleeper accuses CFTC of “illegal delay” to prediction markets application Graeme Hanna Sleeper Markets LLC, the entity operator of the popular fantasy sports app Sleeper, has publicly accused the U.S. Commodity Futures Trading Commission (CFTC) of an “illegal delay” on its application to register as a Futures Commission Merchant (FCM). This registration is an essential … Continue reading Sleeper accuses CFTC of “illegal delay” to prediction markets application