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Klaviyo introduces marketing agent to automate campaigns

The company believes its marketing and customer service agents are key steps toward its goal of creating the first autonomous B2C CRM. Constantine von Hoffman on September 25, 2025       Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM. The company says … Continue reading Klaviyo introduces marketing agent to automate campaigns

How to measure your CreativeOps maturity to unlock performance

Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value. Sue Wolski on September 24, 2025       Creative operations (CreativeOps) powers martech-driven organizations by turning technology’s potential into reality. Tools alone can’t implement themselves, run efficiently or deliver value. CreativeOps brings the discipline, processes and accountability that make martech work. It … Continue reading How to measure your CreativeOps maturity to unlock performance

A practical framework to turn fragmented data into a foundation for AI success

Marketing AI is only as strong as the data it runs on. Move from chaos to optimized data maturity and deliver personalization at scale. Tonya Walker on September 24, 2025      AI is only as strong as the data beneath it. Fragmented, inconsistent or stale data will derail even the most advanced models. My previous … Continue reading A practical framework to turn fragmented data into a foundation for AI success

Check out the intricate, inky world of PS5 game Chronoscript: The Endless End

Check out the intricate, inky world of PS5 game Chronoscript: The Endless End The upcoming project by DeskWorks was a standout in a packed State of Play presentation. Anna Washenko One of the surprise announcements during Sony’s State of Play presentation today was the debut of a literary-themed game titled Chronoscript: The Endless End. It’s … Continue reading Check out the intricate, inky world of PS5 game Chronoscript: The Endless End

Drug-resistant “superbugs” see alarming rise in U.S.

September 24, 2025 Drug-resistant ‘superbugs’ see alarming rise in U.S. A new study from CDC scientists shows that a dangerous strain of what some researchers have nicknamed a “superbug” is on the rise. The study, published on September 22 in the Annals of Internal Medicine, examines a bacteria called NDM-producing carbapenem-resistant Enterobacterales (NDM-CRE). Researchers found … Continue reading Drug-resistant “superbugs” see alarming rise in U.S.