Latest Posts

Zeta Global unveils ‘superintelligent,’ natural language AI agent

Athena from Zeta brings voice-powered intelligence straight into marketing workflows. Mike Pastore on October 10, 2025      Zeta Global introduced a natural language AI agent this week, personalizing the digital workspace for marketers using the Zeta platform.  Known as Athena by Zeta, the company calls it a “superintelligent” agent with access to Zeta’s data cloud … Continue reading Zeta Global unveils ‘superintelligent,’ natural language AI agent

Invisible pages, lost revenue: Why crawlability poses a huge risk by Semrush Enterprise

Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies. Semrush Enterprise on October 10, 2025      While online discussion obsesses over whether ChatGPT spells the end of Google, websites are losing revenue from a far more real and immediate problem: some of their most valuable pages … Continue reading Invisible pages, lost revenue: Why crawlability poses a huge risk by Semrush Enterprise

Someone programmed a 65-year old computer to play Boards of Canada’s ‘Olson’

Someone programmed a 65-year old computer to play Boards of Canada’s ‘Olson’ Tracks have to be manually fed into the PDP-1 via paper tape. Ian Carlos Campbell Thu, October 9, 2025 The Programmed Data Processor-1 (PDP-1) is perhaps most recognizable as the home of Spacewar!, one of the world’s first video games, but as the … Continue reading Someone programmed a 65-year old computer to play Boards of Canada’s ‘Olson’

The pros and cons of specializing in specific martech products

MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? Steve Petersen on October 9, 2025       Martech practitioners specialize in specific products. That’s not news. It makes sense for people to learn how to utilize a specific platform effectively. However, that’s not always ideal when putting together … Continue reading The pros and cons of specializing in specific martech products

YouTube Introduces Multimodal Measurement, Reporting

YouTube Introduces Multimodal Measurement by Laurie Sullivan , Staff Writer, October 9, 2025 YouTube is making it easier for brands to measure the full impact of organic and paid advertising based on user-generated content and creator collaborations running on a brand’s channels on the platform. The company on Thursday introduced the “brand pulse report” to … Continue reading YouTube Introduces Multimodal Measurement, Reporting

Adobe introduces AI agents to help B2B marketers navigate long buying cycles

The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow. Constantine von Hoffman on October 9, 2025      Adobe has launched a new suite of AI agents to help B2B marketers and sales teams with one of their biggest challenges: the slow, complex buying journey. … Continue reading Adobe introduces AI agents to help B2B marketers navigate long buying cycles