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Kambi becomes Glitnor Group’s new sportsbook provider

Kambi becomes Glitnor Group’s new sportsbook provider Joel Loynds Kambi, a sports betting solution provider, has announced it’ll join forces with Glitnor Group. The group runs Happy, Lucky, Flax, and Vera&John, which will now switch over to Kambi’s Turnkey Sportsbook technology. This particular method of providing sportsbooks to operators allows companies to “grow faster than … Continue reading Kambi becomes Glitnor Group’s new sportsbook provider

Why it’s time to rethink your B2B thought leadership strategy — especially around events

Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. Lisa Shaw on October 10, 2025 at 9:10 am | Reading time: 7 minutes In B2B marketing, ideas that shift perspective are currency. They inspire people to think differently, trust more … Continue reading Why it’s time to rethink your B2B thought leadership strategy — especially around events

People with ADHD may be more creative, studies suggest

October 11, 2025 People with ADHD may be more creative, studies suggest We know that people with ADHD often approach work differently than might a neurotypical person. And while ADHD can manifest in traits like impulsivity and being easily distracted, the condition is also associated with many desirable qualities—including, it seems, incredible creativity.   That’s the … Continue reading People with ADHD may be more creative, studies suggest

Martech stacks evolve through capabilities, not tools

Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation. Frans Riemersma on October 10, 2025       “RIP SaaS, hello AI” has become a popular refrain online, implying AI will replace SaaS. That framing, however, overlooks how martech stacks actually work. The debate between … Continue reading Martech stacks evolve through capabilities, not tools

PrizePicks launches ‘The Feed’ to bolster fantasy sports app

PrizePicks launches ‘The Feed’ to bolster fantasy sports app Joel Loynds PrizePicks, the daily fantasy sports site, is launching a new slate of features for its app. The company says that it’ll “evolve how fans engage” with the community, friends, and “celebrities,” all while watching sports. It’ll take the form of “The Feed,” a take … Continue reading PrizePicks launches ‘The Feed’ to bolster fantasy sports app

60% of shoppers expect to use AI agents in the next 12 months

Agentic AI is poised to rewrite the rules of retail. Consumers are ready. What about retailers? Mike Pastore on October 10, 2025       MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Agentic AI is rapidly changing the face and feel of shopping for both retailers and consumers, according to a report … Continue reading 60% of shoppers expect to use AI agents in the next 12 months

Move from reactive to proactive customer service

October 10, 2025 Move from reactive to proactive customer service Customer experience is entering the sci-fi age: knowing and understanding customers on an individual level, providing personalized service, and dedicated moments. All of this is becoming possible thanks to technological innovation. And as it shifts, we’re moving beyond the age of reactive service, where customer … Continue reading Move from reactive to proactive customer service