October 14, 2025 Most employers offer mental health care benefits: that doesn’t mean they’re effective While most employers offer mental health care coverage as part of their health insurance packages, major gaps in care exist. According to new research, many employers aren’t sure how mental health care services are being used by employees. The 2025 … Continue reading Most employers offer mental health care benefits: that doesn’t mean they’re effective
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep. Constantine von Hoffman on October 13, 2025 Salesforce officially launched Agentforce 360 today, its new AI-driven platform that embeds virtual agents across its ecosystem — including Slack. Announced just ahead of Dreamforce, the rollout … Continue reading Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams
Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. Sean Nowlin on October 13, 2025 Local businesses are asking more questions than ever about connected TV — and for good reason. After years of seeing CTV as something … Continue reading 4 questions every SMB should ask before testing CTV
Maybelline Focuses On Authenticity In WNBA Campaign by Laurie Sullivan , Staff Writer, October 13, 2025 It’s difficult to get away from the hype of artificial intelligence (GAI). But NP Digital’s design agency REBL House, which it acquired about two years ago, did it to ensure authenticity was the message in Maybelline’s “Born With It” … Continue reading Maybelline Focuses On Authenticity In WNBA Campaign
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. Brightspot on October 13, 2025 For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the … Continue reading AI KPIs: Turning mentions Into strategy in the age of LLMs by Brightspot
October 11, 2025 This week in business: cold fronts, cool stores, and a hot mess in Washington A weak La Niña with not-so-weak implications, rare-earth jitters rock Wall Street and crypto, and retailers split between expansion and retrenchment.
Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data. Caroline Hodson on October 9, 2025 Personalization is no longer optional. Customers expect a seamless, relevant experience at every touchpoint. For most marketers, however, this ambition is met with the harsh reality of … Continue reading How to unify customer data using tools you already have
October 12, 2025 Why Grand Central Station just replaced all of its ads with art Commuting in New York City can be a relentless sensory overload—the hustling, the pushing, the yelling, the ads whirling from every side. Getting to work can feel like a frantic race of people trying to escape the train station all … Continue reading Why Grand Central Station just replaced all of its ads with art
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. Benu Aggarwal on October 9, 2025 The customer journey from discovery to conversion is now a quirky and eccentric one, shaped by personal idiosyncrasies like channel preferences, mood and the ever-changing level of interest. AI agents now make it possible … Continue reading Your website isn’t ready for AI agents — here’s what needs to change
October 12, 2025 Five ways women have historically powered the economy How many female entrepreneurs, bankers, and industrialists from the past can you name? You could be forgiven for thinking that, until relatively recently, there were none at all. Women are commonly assumed to have spent most of history as housewives. But in my new … Continue reading Five ways women have historically powered the economy
