Google Reduces Cost Of MMM Tests by Laurie Sullivan , Staff Writer, November 13, 2025 Metrics give marketers insight into the impact of campaigns, but the power resides in understanding the numbers. Google has released two AI-based agentic agents that analyze campaigns, but marketers should have the knowledge to recognize the influence of the words … Continue reading Google Brings Down Cost Of Running MMM Tests
FanDuel Predicts debuts as CME partnership pushes prediction markets mainstream forward Rachael Davies Suswati Basu Gambling giant FanDuel is entering the world of prediction markets with a new app, FanDuel Predicts, launched through a partnership with derivatives marketplace CME Group. FanDuel has announced that it will launch a prediction markets app called FanDuel … Continue reading FanDuel Predicts debuts as CME partnership pushes prediction markets mainstream forward
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ProphetX applies to the CFTC to launch a new prediction market Suswati Basu ProphetX has applied to the U.S. Commodity Futures Trading Commission (CFTC) to enter the bustling world of prediction markets. The brand, formerly operating as Prophet Exchange and known for its sweepstakes model across dozens of states, had investors including MIXI … Continue reading ProphetX applies to the CFTC to launch a new prediction market
Mozilla Challenges Online Ads, Once Again by Laurie Sullivan , Staff Writer, November 12, 2025 Artificial intelligence (AI) must become about “us,” not about “I” — how to make the world better. How to ensure privacy. Shifting from “us” to “I” requires a multifaceted approach for the collective good that involves policy, technology, and ethical … Continue reading Mozilla Challenges Online Ads, Once Again
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Hightouch unveils AI agents trained in real marketing workflows, hoping to make it easier for marketers to work smarter and faster. Mike Pastore on November 12, 2025 Hightouch today introduced Hightouch Agents, designed to accelerate and automate a wide array of slow, manual tasks that hinder marketing efforts. Hightouch Agents connect directly to a … Continue reading Hightouch enters the fray for agentic AI for marketers
GenAI is rewriting the rules of digital content, and only AI-native CMS platforms will keep your brand visible and competitive in a zero-click world. Benu Aggarwal on November 11, 2025 Generative AI is breaking digital experience strategies wide open. As AI models surface flaws in siloed content and search behaviors shift toward AI agents … Continue reading How to build a GEO-ready CMS that powers AI search and personalization
Could Reddit Interactive Ads Reduce Zero-Click Search Stress? by Laurie Sullivan , Staff Writer, November 11, 2025 Reddit introduced “Interactive Ads” this week — a new ad unit that allows brands to build custom and immersive experiences for redditors on the platform. The advertising unit goes beyond static images or videos. They are intended to … Continue reading Could Reddit’s Interactive Ad Options Reduce Zero-Click Searches?
