This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change. Henry Powderly on October 27, 2021 A lot of marketers like you have seen their companies trying to embrace agile marketing, but many struggle with how to apply … Continue reading Introducing MarTech’s guide to agile marketing for teams
How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint. Stacey Ackerman on October 15, 2021 While agile marketing is more about culture and people than processes and tools, sometimes you just need a really good workflow to get into the rhythm of agile. … Continue reading 6 key elements of a great agile marketing backlog
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers. Pamela Parker on October 7, 2021 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while … Continue reading What is marketing work management and how do these platforms support agile marketing?
Plus, centralizing soccer fan data. Chris Wood on September 24, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, … Continue reading Revising agile
Peter Daisyme August 9, 2021 There’s only one constant in the modern business world: change. This gives agile businesses a distinct advantage in any and every space. From retail to manufacturing to tech, if you have the most agile company, you can stay ahead of the pack. The question is, how do you make a … Continue reading 6 Ways Leaders Can Make Their Businesses More Agile
Stefan Wolpers June 9, 2021 TL; DR: Essential Agile Failure Patterns — When Noise Interferes with Signal There are plenty of failure possibilities with Scrum. Given that Scrum is a framework with a reasonable yet short “manual,” this effect should not surprise anyone. When Scrum becomes an element of an agile transformation, the following three … Continue reading 3 Essential Agile Failure Patterns in 7:31 Minutes—Making Your Scrum Work
Anthony Mersino June 10, 2021 I know what you are thinking, with so many ways that organizations can undermine their steps toward agility, how could you pick just one single biggest mistake? Well, I keep bumping into this mistake with organizations and increasingly I think it is the single biggest mistake. It is the quickest … Continue reading The Single Biggest Mistake Organizations Make When Adopting Agile
Anthony Mersino May 7, 2021 Human Resources may not be what comes to mind when you think Agile. In fact, Human Resources is often used as the butt of the joke in many companies. Scott Adams has famously skewered HR many times in the past with Dilbert comic strips like the one below. This view … Continue reading What Would an Agile Human Resources Department Do?
Chanakya Kyatham April 22, 2021 If you want to get somewhere fast, you have to be Agile! That’s the core value of Agile product development methodology. 98% of the companies that use Agile models have found Agile adoption helpful. If you’ve ever wondered what’s the hype all about? We’ve got some interesting answers for you … Continue reading Advantages of Agile Product Methodology for Fast Growing Startups & Enterprises
It might be time to consider adopting a formal Definition of Done Stacey Ackerman on April 20, 2021 “Are we done with the work? Are we really done? What else needs to happen? Who else needs to approve it?” If you’re hearing a lot of this type of talk from your agile marketing team, it … Continue reading The importance of defining “done” in agile marketing