Anthony Mersino January 3, 2021 I recently had a participant tell me that my Agile and Scrum Training for Teams class was 1,000% better than he expected. Which I took as a great compliment, even though I noted the hyperbole. When pressed to explain why, he said that his previous Agile or Scrum Training course … Continue reading What Makes Agile and Scrum Training Effective?
Anthony Mersino December 26, 2020 A few months ago I had a conversation with a development manager whose teams had transitioned to Scrum earlier in the year. The development manager said he was really happy with the transition to Scrum and how productive, transparent and collaborative the teams had become. Then almost as an afterthought, … Continue reading Another Great Benefit of Agile Transformation
Anthony Mersino December 15, 2020 This time of year in Chicago I can’t help thinking about snow. We haven’t had a real snowstorm yet but it is inevitable. What should not be inevitable is snowplowing. Or more specifically, snowplowing in agile. Snowplowing in agile is a holdover from traditional project management approaches. It stems from … Continue reading Stop Snowplowing in Agile
For newer agile marketing teams, it’s not all about racing to the finish line. Stacey Ackerman on December 4, 2020 Most people think agile is all about the race to the finish line and cranking out more and more work, but if you’re a newer agile marketing team you’ll want to focus more on predictability … Continue reading Why Predictability is More Important than Speed in Agile Marketing
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering. Stacey Ackerman on November 11, 2020 Do you remember back to high school when your teacher gave you a big essay to write and it was due at the end of the quarter? If … Continue reading How to effectively plan sprints for agile marketing teams
Anthony Mersino October 15, 2020 In 2012, I was given my first opportunity to coach some new agile teams for a client. I was paired with a more senior coach and I never thought twice about how much sense that made. I was coached and was able to use the senior coach as a sounding … Continue reading Two are Better Than One – The Benefits of Paired Agile Coaching
Here’s what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed. Stacey Ackerman on October 14, 2020 While your marketing team may be all jazzed up about agile, your CMO may need a little more … Continue reading What your CMO needs to hear about agile marketing
Anthony Mersino October 6, 2020 I’ve been writing about Disciplined Agile (DA) since PMI bought them in 2019, including my recent post about the confusion around PMI Agile Certifications. It turns out that my earlier predictions about the marriage of PMI and DA were mostly correct! On September 1, PMI announced their new approach for … Continue reading Are You Interested in Disciplined Agile?
Implementing agile marketing in the planning process results in better internal communications and client relations. Rodric Bradford on September 16, 2020 With the agile method becoming of increased interest to marketing teams, especially at the enterprise level, many marketers are still wondering how they can implement agile into their strategic planning and marketing cycles. “Agile … Continue reading How to take an agile approach to strategic marketing planning
Look for way to highlight budget implications, effect on sales that agile workflows are driving. Rodric Bradford on September 9, 2020 While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break … Continue reading Getting the C-Suite to buy in on agile marketing
