Flexible contracts and a team-based strategy are key to creating an effective agile organization. Stacey Ackerman on August 7, 2019 Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark … Continue reading How agencies can better engage with clients using agile
Shayen de Silva — July 31, 2019 — July 31, 2019 Taking on new and exciting design projects and creating the perfect end product is what all designers get a kick out of. However, despite your best intentions, it is easy to say ‘yes’ to too many tasks which can end up negatively affecting your … Continue reading How to Use Agile Project Management to Streamline Design Projects & Keep Your Clients Happy
Ashley Lipman — July 28, 2019 — July 28, 2019 An omnichannel approach can help retail-based retailers in a number of ways. Studies show that businesses who adopt this approach have customer retention rates 91 percent higher than competitors who do not. In short, an omnichannel approach allows retailers to engage with consumers on a … Continue reading How to Stay Agile With an Omnicommerce Strategy
Bob Van Rossum — July 16, 2019 Follow @BobVR — July 16, 2019 Today is the era of agile marketing–which means–recruitment marketing needs to improve to get the best marketing talent. Hiring candidates any day of the year is disruptive. As a CMO, you have a plethora of daily tasks. At the same time, you … Continue reading How to Have an Agile Hiring Process to Attract Top Marketing Talent
Darleen DeRosa — June 27, 2019 Follow @onpoint_llc — June 27, 2019 geralt / Pixabay The immense pressure on company boards to be more active and involved in developing and executing strategy will only intensify with today’s dynamic, innovative economy. Board positions are no longer seen as a ceremonial role or a perk for executives, … Continue reading How Agile Leadership Can Improve Board Governance
Our approach to adopting new marketing technology doesn’t need to be so black and white. Jennifer Cannon on June 19, 2019 Agile martech adoption is an everyday part of life for many digital marketers. Daily scrum calls on new apps, testing out use cases and managing implementations have become an essential part of successful digital … Continue reading Adopting new martech? You don’t have to choose between agile and waterfall
Karol Klaczynski — June 10, 2019 — June 10, 2019 In the previous blogpost I discussed the matter of what in fact is a change towards agile organizations and the importance of organizational culture in this respect. Today I would like to take a deeper dive into how the change itself can be started, executed … Continue reading Agile Transformation: Top-Down or Bottom-Up?
Mehmet Yitmen — May 20, 2019 — May 20, 2019 We have been experiencing a radical change in terms of market dynamics and economic models for the last few decades. In fact, we are shifting from a world where giant companies are kings to a world where clients are kings, in other words, from a … Continue reading 5 Critical Setbacks in Agile Transformation!
David Dame — May 18, 2019 — May 18, 2019 When organizations begin their journey toward agility, they think the business outcomes will become instantaneous. They expect the initial decision to lead to immediate success. Moving towards agile from a more traditional way of working changes so many things about how we work. It changes … Continue reading Agile and Impatience are Inseparable
Stephanie Ockerman — May 15, 2019 Follow @thetravelchica — May 15, 2019 rawpixel / Pixabay A paradox is something that is seemingly absurd but really true. When I experience complexity and uncertainty, I find comfort and power in paradox. It opens up creativity, possibility, and collaboration. Let’s take a look at 4 paradoxes we need … Continue reading 4 Paradoxes in Agile (and Life)