Tag Archives: Agile

4 common pitfalls in failed agile marketing transformations (and how to avoid them)

To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies. Stacey Ackerman on January 3, 2024 Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the … Continue reading 4 common pitfalls in failed agile marketing transformations (and how to avoid them)

3 ways to improve team satisfaction and growth with agile marketing

Three agile practices to drive effective collaboration, sustainable work cycles and continuous improvement. Stacey Ackerman on October 24, 2023 When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop … Continue reading 3 ways to improve team satisfaction and growth with agile marketing

MetLife uses agile marketing to unleash pet insurance sales

MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers. Jacqueline Dooley on April 12, 2023 Image provided by MetLife “Pet insurance is a business that has a huge amount of white space,” said Sabrina Sebastian. “There was a significant … Continue reading MetLife uses agile marketing to unleash pet insurance sales

3 reasons marketers are 10 years behind with agile — and how to catch up

Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance. Stacey Ackerman on March 8, 2023 I recently had an epiphany about agile marketing. We’re 10 years behind our software counterparts! That may not be surprising, as agile marketing started about 10 years after it did in … Continue reading 3 reasons marketers are 10 years behind with agile — and how to catch up