Tag Archives: Agile

Agile marketers are often forgoing the Scrum Master role, but is this wise?

Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of Scrum. Stacey Ackerman on October 23, 2019 A trend among agile marketing implementations is to forgo the Scrum Master role and to absorb this into a single role that combines Scrum Master and … Continue reading Agile marketers are often forgoing the Scrum Master role, but is this wise?

MarTech Overtime: Why a marketing data re-architecture creates more agile marketing

During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a martech stack. Paul Taylor on October 7, 2019 at 4:04 pm Jonathan Roman walks onto the stage, coffee cup in hand. He’s relaxed. He’s confident. He knows his story is going … Continue reading MarTech Overtime: Why a marketing data re-architecture creates more agile marketing

How marketers are changing agile practices to meet their needs

A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team. Stacey Ackerman on September 20, 2019   Agile has been around the software world for a few decades, but now marketers are getting on board – with a few modifications. I’ve had … Continue reading How marketers are changing agile practices to meet their needs