Tag Archives: Agile

Introducing MarTech’s guide to agile marketing for teams

This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change. Henry Powderly on October 27, 2021 A lot of marketers like you have seen their companies trying to embrace agile marketing, but many struggle with how to apply … Continue reading Introducing MarTech’s guide to agile marketing for teams

What is marketing work management and how do these platforms support agile marketing?

There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers. Pamela Parker on October 7, 2021 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while … Continue reading What is marketing work management and how do these platforms support agile marketing?

Revising agile

Plus, centralizing soccer fan data. Chris Wood on September 24, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, … Continue reading Revising agile

3 Essential Agile Failure Patterns in 7:31 Minutes—Making Your Scrum Work

Stefan Wolpers June 9, 2021 TL; DR: Essential Agile Failure Patterns — When Noise Interferes with Signal There are plenty of failure possibilities with Scrum. Given that Scrum is a framework with a reasonable yet short “manual,” this effect should not surprise anyone. When Scrum becomes an element of an agile transformation, the following three … Continue reading 3 Essential Agile Failure Patterns in 7:31 Minutes—Making Your Scrum Work

The Single Biggest Mistake Organizations Make When Adopting Agile

Anthony Mersino June 10, 2021 I know what you are thinking, with so many ways that organizations can undermine their steps toward agility, how could you pick just one single biggest mistake? Well, I keep bumping into this mistake with organizations and increasingly I think it is the single biggest mistake. It is the quickest … Continue reading The Single Biggest Mistake Organizations Make When Adopting Agile

Advantages of Agile Product Methodology for Fast Growing Startups & Enterprises

Chanakya Kyatham April 22, 2021 If you want to get somewhere fast, you have to be Agile! That’s the core value of Agile product development methodology. 98% of the companies that use Agile models have found Agile adoption helpful. If you’ve ever wondered what’s the hype all about? We’ve got some interesting answers for you … Continue reading Advantages of Agile Product Methodology for Fast Growing Startups & Enterprises