Tag Archives: Agile

How agencies can better engage with clients using agile

Flexible contracts and a team-based strategy are key to creating an effective agile organization. Stacey Ackerman on August 7, 2019 Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark … Continue reading How agencies can better engage with clients using agile

How to Use Agile Project Management to Streamline Design Projects & Keep Your Clients Happy

Shayen de Silva — July 31, 2019 — July 31, 2019 Taking on new and exciting design projects and creating the perfect end product is what all designers get a kick out of. However, despite your best intentions, it is easy to say ‘yes’ to too many tasks which can end up negatively affecting your … Continue reading How to Use Agile Project Management to Streamline Design Projects & Keep Your Clients Happy

How to Have an Agile Hiring Process to Attract Top Marketing Talent

Bob Van Rossum — July 16, 2019 Follow @BobVR — July 16, 2019 Today is the era of agile marketing–which means–recruitment marketing needs to improve to get the best marketing talent. Hiring candidates any day of the year is disruptive. As a CMO, you have a plethora of daily tasks. At the same time, you … Continue reading How to Have an Agile Hiring Process to Attract Top Marketing Talent

How Agile Leadership Can Improve Board Governance

Darleen DeRosa — June 27, 2019 Follow @onpoint_llc — June 27, 2019 geralt / Pixabay The immense pressure on company boards to be more active and involved in developing and executing strategy will only intensify with today’s dynamic, innovative economy. Board positions are no longer seen as a ceremonial role or a perk for executives, … Continue reading How Agile Leadership Can Improve Board Governance

Adopting new martech? You don’t have to choose between agile and waterfall

Our approach to adopting new marketing technology doesn’t need to be so black and white. Jennifer Cannon on June 19, 2019 Agile martech adoption is an everyday part of life for many digital marketers. Daily scrum calls on new apps, testing out use cases and managing implementations have become an essential part of successful digital … Continue reading Adopting new martech? You don’t have to choose between agile and waterfall