Anthony Mersino April 9, 2021 I think most of us would agree that this last year has been decidedly weird and disruptive. As we mark a year since the start of the global pandemic, I wanted to get a sense of what other agile coaches were going through and what they were seeing in the … Continue reading What Does the Future Hold for Agile Coaches and Trainers?
Plus, is it martech or technology for marketing? Kim Davis on March 31, 2021 at 10:00 am Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it … Continue reading Agile marketing, M&A in martech: Wednesday’s daily brief
Anthony Mersino March 26, 2021 In the past I provided some good agile coach tips in my post, What makes an Agile Coach Effective. I talked about how agile coaches won’t succeed if people aren’t ready or able to take in the coaching and how coaches fail when they tell people what they should do. … Continue reading What NOT to Do As An Agile Coach
Plus, Salesforce’s ABM tools and Amobee’s new identity partner Henry Powderly on March 18, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to … Continue reading Virtual events, agile teams: Thursday’s daily brief
How work gets delivered by different agile teams Stacey Ackerman on March 17, 2021 Agile marketing is all about putting customers at the center of everything we do. Yet, so many marketing organizations struggle to form teams this way. One of the biggest benefits of agile marketing is being able to have teams that can … Continue reading Form Your Agile Marketing Teams Around the Customer
Actionable advice on how to get the best out of your agile organization. Zapier Profile on February 19, 2021 As a manager, you’re often left in the dust when organizations shift to agile marketing. While your role has always been to manage the team’s work, your direct reports are now spread out across different agile … Continue reading How to Lead People Effectively on Agile Marketing Teams
Plus a question about Ops, Infutor’s ID activation by boberdoo.com Kim Davis on February 19, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Agile marketing for effective leadership, Shopify’s earnings: Friday’s daily brief
Anthony Mersino February 16, 2021 Lately, I’ve been hearing a lot of buzz about agile assessment tools. Whether it is comparative agility or the AgilityHealth assessment, it seems that people want to be able to measure the relative agility of one or more of their teams. Most agile coaches that I know have developed some … Continue reading An Assessment of Modern Agile Assessment Tools
Stefan Wolpers February 16, 2021 TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. These are my lessons learned on making ‘agile’ — including Scrum as a framework — work in a fast-growing startup. … Continue reading How to Make Agile Work in Fast-Growing Startups
Anthony Mersino February 9, 2021 6689062 / Pixabay I started the year off with a new practice. Or should I say, an old practice rejuvenated. And that practice is journaling. Journaling is a great technique for agile coaches. It provides good materials for stories, insights for performance improvement and serves as a way to make … Continue reading Why Journaling is Key for Agile Coaches
