Tag Archives: Agile

On Their Toes: Why Brands Are Embracing Agile Marketing

On Their Toes: Why Brands Are Embracing Agile Marketing by Ray Schultz , Columnist, April 28, 2022 In theory, email teams are the original agile marketers, responding to change instead of following a set plan. But are their larger marketing teams able to do that? Some are, judging by The Impact Of Agile Marketing, a … Continue reading On Their Toes: Why Brands Are Embracing Agile Marketing →

How to empower your agile marketing team

Marketing Tools

Team members need to be given ownership and simple directions instead of being told how to do everything. Chris Wood on April 28, 2022 When working with agile marketing teams, leaders should adopt a values-based approach that includes empowering their team members. Place individuals and interactions above processes and tools, and stop treating marketers like … Continue reading How to empower your agile marketing team →

Master the art of agile research to iterate, innovate and grow

Project Management

In this webinar, learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. Cynthia Ramsaran on April 25, 2022 Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning … Continue reading Master the art of agile research to iterate, innovate and grow →

How marketers embrace agile ways of working

Project Management

At the end of the day, an agile team is responsible for delivering value to customers, not to internal stakeholders. Stacey Ackerman on April 8, 2022 The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. It’s important to say “no” to … Continue reading How marketers embrace agile ways of working →

Best Agile Project Management Software: Top 10 to Manage your Team

Project Management

Aneeca Younas Last updated: 30 March 2022 Without the correct software, running an agile team is practically impossible. Agile project management tools can help. Agile is not about attempting to fit operations into a rigid framework. Working with Scrum sprints, a Kanban board, or simply attempting to implement more agile techniques in your workplace requires … Continue reading Best Agile Project Management Software: Top 10 to Manage your Team →

Why leading an agile marketing organization requires a vision for change

Corporate Transformation

Remind people of the “why” every single day to really inspire change. Stacey Ackerman on March 7, 2022 Leaders have many reasons for trying agile marketing, but most of the time they aren’t reasons that your employees care about. Also, if your organization has tried a lot of other processes or has had a lot … Continue reading Why leading an agile marketing organization requires a vision for change →

5 big obstacles to overcome to succeed in agile marketing

Marketing Strategy

Understanding the agile mindset and where you’re headed will help you avoid common pitfalls. Stacey Ackerman on February 25, 2022 With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to implement. You can avoid those pitfalls by being able … Continue reading 5 big obstacles to overcome to succeed in agile marketing →

Introducing MarTech’s guide to agile marketing for leaders

Marketing Technology

This e-book will show you the skills and perspective needed to lead an agile marketing organization effectively. Henry Powderly on February 18, 2022 It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to … Continue reading Introducing MarTech’s guide to agile marketing for leaders →

Living the agile marketing values: A do’s and don’ts guide

Marketing Education

Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by Stacey Ackerman on January 7, 2022 If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. … Continue reading Living the agile marketing values: A do’s and don’ts guide →

How agile is transforming modern marketing

Marketing Skills

Learn why agile is becoming the new foundation for marketing going forward. Corey Patterson on December 13, 2021 Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers … Continue reading How agile is transforming modern marketing →