Tag Archives: Agile

How to take an agile approach to strategic marketing planning

Implementing agile marketing in the planning process results in better internal communications and client relations. Rodric Bradford on September 16, 2020 With the agile method becoming of increased interest to marketing teams, especially at the enterprise level, many marketers are still wondering how they can implement agile into their strategic planning and marketing cycles.  “Agile … Continue reading How to take an agile approach to strategic marketing planning

Getting the C-Suite to buy in on agile marketing

Look for way to highlight budget implications, effect on sales that agile workflows are driving. Rodric Bradford on September 9, 2020 While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break … Continue reading Getting the C-Suite to buy in on agile marketing

Creating Reality-Based Forecasts in Agile Projects

Anthony Mersino August 26, 2020 Agile approaches for estimating and forecasting are better than traditional approaches because they deliver better and more predictable results. Agile project forecasts are also easy to understand and easy to update because they are based on the team’s actual velocity. This is what I call a reality-based agile forecast. Traditional … Continue reading Creating Reality-Based Forecasts in Agile Projects

CAL vs. PAL – Which Agile Leader Training Should You Take?

Anthony Mersino August 5, 2020 One thing that is critical for a successful Agile Transformation is training at all levels, especially agile leader training. Unfortunately, many leaders don’t believe they need training, even though I insist that they do! The two main leader offerings are the CAL and the PAL. Sounds friendly enough, right? Scrum … Continue reading CAL vs. PAL – Which Agile Leader Training Should You Take?