How to Write a Great Subject Line

April 21, 2015

Your subject line is one of the most important parts of your email newsletter.


Writing a great subject line will ensure you attract your readers’ attention and convince them to open your message.


But have you ever wondered if your subject lines could be more effective?


Watch this video below to hear five subject line tips that can help you write better subject lines than ever before.



Or read the transcript below:


Your subject line is really important because it’s the first impression you’ll make on your readers.


The goal of a subject line is to stand out in the inbox, grab your readers’ attention, and convince them to open your email.


Here are 5 tips for writing an effective subject line.


1. Stay short and sweet


Remember that a lot of readers are going to be looking at your email from a mobile device, so you have a small space to work with. For best results, limit your subject line to about 40 characters (or five to eight words) so that nothing gets cut off.


2. Avoid anything spammy


Certain language like ‘Buy Now’ or ‘Free,’ or loud punctuation like all caps or multiple exclamation points can send your email to the spam folder. You can use our spam checker tool within your Constant Contact account, which filters through your email content and makes sure your email is in line to land in the inbox.


3. Ask a question


Questions are great because they pique your audience’s interest. If a contact is scrolling through their inbox and they see a question, they’ll want to click on your message to get an answer from your business.


4. Include a deadline


I think we all know what it’s like to wait until the last minute to do something. By including a deadline, you’ll create a sense of urgency with your reader and you’ll show them that your message is timely and that they should open it.


5. Add a list


Similar to the format of this video, people love lists because it’s really easy to digest the information. They know when they open your email they’ll have a really clearly laid out set of points that they can scan through quickly. Think about what kind of lists or tips would be useful for your audience, and include it in your next email newsletter.


Put these tips to work!


Tweaking your subject line slightly can improve the impact of your next email newsletter.


For more inspiration, check out twelve subject line tweaks that worked for other small businesses and nonprofits.

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