Tag Archives: Bounce

Google Analytics Bounce Rate – What Is It and How Can You Reduce It?

Debra Murphy — July 6, 2018 Follow @MasterfulMktg — July 6, 2018 Google Analytics collects a lot of data, which for most of us can be a bit overwhelming. We don’t have time to spend hours every day studying our website analytics and what the information means. But Google now sends emails to analytics account … Continue reading Google Analytics Bounce Rate – What Is It and How Can You Reduce It?

Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate

Andrew Montalenti — November 6, 2017 Imagine a site visitor spends 15 seconds interacting with a piece of content, while another spends two minutes with the same article before leaving the site. Even though each visitor ostensibly had a different experience with the content, traditional web analytics qualify both these sessions as a “bounce.” We … Continue reading Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate

Bounce Rate: What It Is and How to Solve It with a Simple Survey

by WishpondSeptember 16, 2016 Nowadays, your potential customers are spending an increasing portion of their day online. But that means they’re bombarded by more marketing clutter than ever before, which has made them all the more skeptical of ads. They interpret lots of your marketing efforts as someone trying to trick them into buying something. … Continue reading Bounce Rate: What It Is and How to Solve It with a Simple Survey