Amanda Murray — July 2, 2019 Follow @amanda1murray — July 2, 2019 Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product page on your … Continue reading Why Customized Landing Pages Are Worth the Investment
Virginia Franco — May 8, 2019 Follow @VAFrancoResumes — May 8, 2019 LinkedIn changes its offerings quite frequently, which means it’s time for an updated review of free versus premium accounts! What You Get with a Free Account A basic account lets you build a full profile. You can build a network that includes colleagues, … Continue reading Is it Worth it to Upgrade to a Paid LinkedIn Account?
Meredith Wood — May 3, 2019 Follow @fundera — May 3, 2019 Loans backed by the Small Business Administration are well-known for being some of the best deals in small business lending. They’re also notorious for having stringent qualifications and an extended application process. An SBA loan is not something you apply for on a … Continue reading 7 Reasons Why It’s Worth Applying for an SBA Loan
Sylvia Moses — April 4, 2019 — April 4, 2019 Measuring the performance of creative teams isn’t always easy. This article will look at the essential creative team metrics you can track to show your value. Measuring creativity is hard. It doesn’t matter whether you’re running a digital agency or managing an INC 5000 company, … Continue reading Prove Your Worth: 8 Creative Team Metrics You Need to Track
It’s important to understand the topics each publisher wants to cover – and then how to pitch that content – to earn the best response. Domenica D’Ottavio on March 20, 2019 at 8:00 am Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, … Continue reading What a year’s worth of publisher responses can teach you about digital PR
Chris Meyer — February 21, 2019 Follow @CMBizWrites — February 21, 2019 The keyword research tools you pay for are a lot better than the ones you get for free. But that doesn’t mean you can’t do some damage with the clever use of a few free tools. In fact, you probably already have two … Continue reading The Free Way to Find Keywords that Are Worth Your Time
Nikola Roza — February 9, 2019 Follow @NikolaRoza — February 9, 2019 Broken links… the bane of every honest webmaster. The destroyers of websites! Well… not really. But they are worth fixing. And if your site is of: decent age, decent size, or both; you have broken links. And they’re ruining your site’s experience. So … Continue reading Learn How to Find and Fix Broken Links in Your WordPress Site — It’s Worth Doing It!
While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity. Barry Levine on January 25, 2019 In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and … Continue reading Assessing Multi-Touch Attribution’s value: Is it worth the effort?
Ritu Sharma — January 16, 2019 Follow @realritusharma — January 16, 2019 Analyzing your competitors pay per click strategies is just as important as an athlete constantly looking over his shoulders in a race. You probably have seen athletes in a 100 Meter dash constantly looking over their shoulders. Do you know how important that … Continue reading Key Things Worth Analyzing in Your Competitor’s PPC Strategies
Young Entrepreneur Council — December 22, 2018 Follow @YEC — December 22, 2018 An effective marketing strategy adapted to both your brand features and your target audience can work wonders. What is the single marketing approach that has proven to be the most impactful for your company? Why did it work so well? 1. Offering … Continue reading Effective Marketing Strategies: 12 Approaches Worth Knowing