How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value by Laurie Sullivan @lauriesullivan, July 7, 2020 Putting a value on consumer data is an ongoing effort. What it’s worth to marketers may be different from its value to aggregators, publishers and government agencies like public health and law enforcement. The … Continue reading How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value
Dana Kachan — February 19, 2020 Digital transformation runs a global migration of businesses from offline to online experiences. Effective marketing takes the brands’ attention and efforts to where their target audiences increasingly are – that’s online. It fuels a continuous e-Commerce evolution driven by emerging technology trends. Beyond the fact that commerce is becoming … Continue reading Evolution 2020: Emerging ECommerce Trends Worth Checking Out
Ashar Jamil — January 1, 2020 Follow @Asharjamil 46% of all Google searches have local intent. 83% of businesses get seen in discovery searches, and over 64% of customers have used Google my business listing to find a local business’s address or phone number. Let’s face it. Your customer base is on the internet right … Continue reading Your ‘Google My Business’ Listing is Worth More Than You Think
Virginia Franco — November 27, 2019 Follow @VAFrancoResumes LinkedIn changes its paid membership offerings quite often, and they don’t come cheap. As a LinkedIn writer, I give the career professional information needed to make this decision. To determine if it’s worth the cost, it’s important to understand what comes with a basic, free membership, and … Continue reading LinkedIn Writer Weighs In: Is it Worth it to Pay for LinkedIn?
Jake Baadsgaard — November 20, 2019 Follow @disruptiveads Email marketing has been around for a long time. In fact, the first email marketing campaign went out in the seventies—years before Mark Zuckerberg was even born! And, a lot’s changed in the last forty years. A lot of conventional marketing channels like direct mail, billboards and … Continue reading Is Email Marketing Worth It? What Does the Data Say?
Jody Ordioni — November 19, 2019 Follow @https://twitter.com/Brandemix Most of the employers measure employee engagement levels using traditional surveys in a hope to use the analysis of these surveys in improving employee productivity and reducing employee turnover. However, these surveys are not always reliable as they fail to tell anything of utmost importance about the … Continue reading Are Traditional Employee Engagement Surveys Worth? How to Make Employees Fill the Survey Forms?
Amanda Murray — July 2, 2019 Follow @amanda1murray — July 2, 2019 Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product page on your … Continue reading Why Customized Landing Pages Are Worth the Investment
Virginia Franco — May 8, 2019 Follow @VAFrancoResumes — May 8, 2019 LinkedIn changes its offerings quite frequently, which means it’s time for an updated review of free versus premium accounts! What You Get with a Free Account A basic account lets you build a full profile. You can build a network that includes colleagues, … Continue reading Is it Worth it to Upgrade to a Paid LinkedIn Account?
Meredith Wood — May 3, 2019 Follow @fundera — May 3, 2019 Loans backed by the Small Business Administration are well-known for being some of the best deals in small business lending. They’re also notorious for having stringent qualifications and an extended application process. An SBA loan is not something you apply for on a … Continue reading 7 Reasons Why It’s Worth Applying for an SBA Loan
Sylvia Moses — April 4, 2019 — April 4, 2019 Measuring the performance of creative teams isn’t always easy. This article will look at the essential creative team metrics you can track to show your value. Measuring creativity is hard. It doesn’t matter whether you’re running a digital agency or managing an INC 5000 company, … Continue reading Prove Your Worth: 8 Creative Team Metrics You Need to Track