Tag Archives: Announces

Google Announces A Measurement Partners Program To Strengthen Metrics

Google Announces A Measurement Partners Program To Strengthen Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2018 Measurement. All marketers must face this challenge. Not only measure the impact of the message in search, display and video ads, but in a way that gives marketers confidence in the numbers. Google is committed to helping … Continue reading Google Announces A Measurement Partners Program To Strengthen Metrics

Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes

Says apps will be audited, sets new restrictions on apps’ data access. Ginny Marvin on March 21, 2018 at 5:04 pm “We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t … Continue reading Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes

Chatsuite announces new chatbot creation and management features for agencies

The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand. Barry Levine on August 25, 2016  In April, shortly after Facebook released the chatbot API for its Messenger app, BetterBrand launched what it described as the first chatbot marketing platform for brands. Today, the London-based company — now rebranded as … Continue reading Chatsuite announces new chatbot creation and management features for agencies

Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era (Repalce)

The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing. Barry Levine on May 13, 2016   Las Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that glittering town. While the conference was underway, the Bloomberg News … Continue reading Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era (Repalce)

Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment

The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads. Barry Levine on January 20, 2016 To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. A typical micro-moment: last year’s performance by the left shark in … Continue reading Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment

Google Announces New Advertising Support For AMP Pages

Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that’s been announced. Danny Sullivan on November 24, 2015 Google plans to rollout fast-loading AMP pages into its mobile search results early next year — and now it says there are advertising partners set to help publishers earn off those pages. Accelerated … Continue reading Google Announces New Advertising Support For AMP Pages

Twitter Announces You Can Now Receive Direct Messages from Any User

VerticalResponseApril 21, 2015 Twitter announced they made a major change to Direct Messages making it easier to communicate one-to-one or to groups on the social network. The change allows you to send and receive Direct Messages from anyone, even if you’re not following him or her.You can enable a setting to Receive Direct Messages from … Continue reading Twitter Announces You Can Now Receive Direct Messages from Any User

Marketo Announces Integration With Google Analytics, AdWords

Data sharing to enable ad personalization and budget optimization based on customer journey outcomes. Ginny Marvin on April 2, 2015 Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement Marketing Platform. The partnership will help marketers see how their ads are performing beyond the initial conversion in … Continue reading Marketo Announces Integration With Google Analytics, AdWords

Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform Value as Marketing Outlet

Tracey WallaceMarch 8, 2015 Instagram has long been the black sheep in the social marketing world. Though the platform first began showcasing ads in October 2013, marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not been clickable, save for … Continue reading Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform Value as Marketing Outlet