Tag Archives: Announces

Chatsuite announces new chatbot creation and management features for agencies

The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand. Barry Levine on August 25, 2016  In April, shortly after Facebook released the chatbot API for its Messenger app, BetterBrand launched what it described as the first chatbot marketing platform for brands. Today, the London-based company — now rebranded as … Continue reading Chatsuite announces new chatbot creation and management features for agencies

Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era (Repalce)

The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing. Barry Levine on May 13, 2016   Las Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that glittering town. While the conference was underway, the Bloomberg News … Continue reading Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era (Repalce)

Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment

The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads. Barry Levine on January 20, 2016 To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. A typical micro-moment: last year’s performance by the left shark in … Continue reading Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment

Google Announces New Advertising Support For AMP Pages

Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that’s been announced. Danny Sullivan on November 24, 2015 Google plans to rollout fast-loading AMP pages into its mobile search results early next year — and now it says there are advertising partners set to help publishers earn off those pages. Accelerated … Continue reading Google Announces New Advertising Support For AMP Pages

Twitter Announces You Can Now Receive Direct Messages from Any User

VerticalResponseApril 21, 2015 Twitter announced they made a major change to Direct Messages making it easier to communicate one-to-one or to groups on the social network. The change allows you to send and receive Direct Messages from anyone, even if you’re not following him or her.You can enable a setting to Receive Direct Messages from … Continue reading Twitter Announces You Can Now Receive Direct Messages from Any User

Marketo Announces Integration With Google Analytics, AdWords

Data sharing to enable ad personalization and budget optimization based on customer journey outcomes. Ginny Marvin on April 2, 2015 Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement Marketing Platform. The partnership will help marketers see how their ads are performing beyond the initial conversion in … Continue reading Marketo Announces Integration With Google Analytics, AdWords

Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform Value as Marketing Outlet

Tracey WallaceMarch 8, 2015 Instagram has long been the black sheep in the social marketing world. Though the platform first began showcasing ads in October 2013, marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not been clickable, save for … Continue reading Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform Value as Marketing Outlet

Google Announces Wireless Service Intended To Promote Industry Innovation

Company says “small scale” service will deliver improved services. Greg Sterling on March 3, 2015  Google Wireless: the rumor was true. At the Mobile World Congress conference (March 03, 2015) in Barcelona, Google announced that it was in fact going to launch its own (MVNO) wireless phone service. In some ways it’s more analogous to Google’s Nexus handsets than to … Continue reading Google Announces Wireless Service Intended To Promote Industry Innovation

Google Touts Its Progress In Piracy Battle, Announces New Ad Format & “Pirate” Algorithm Update

Company updates How Google Fights Piracy document, announces new anti-piracy measures. Matt McGee on October 17, 2014 Against what seems like an almost constant string of accusations that it’s not doing enough to prevent online piracy, Google today touted recent progress on that front today with an updated version of its How Google Fights Piracy … Continue reading Google Touts Its Progress In Piracy Battle, Announces New Ad Format & “Pirate” Algorithm Update

Ingenious Machines Announces Exciting, New Marketing Strategies

San Francisco, CA (PRWEB) August 04, 2014 This summer, the Ingenious Machines team is excited to begin implementing new and dynamic marketing strategies to better serve their clients’ needs in the ever-evolving world of advertising and design. Ingenious Machines is known for designing stunning and engaging websites, and aims to integrate cutting-edge marketing strategies in … Continue reading Ingenious Machines Announces Exciting, New Marketing Strategies