Tag Archives: Dynamic

Clinch adds digital audio to dynamic creative campaigns

Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers. Chris Wood on February 8, 2024 Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its … Continue reading Clinch adds digital audio to dynamic creative campaigns

Stensul introduces dynamic content authoring for Salesforce and Marketo

Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo. Kim Davis on September 15, 2023 Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and … Continue reading Stensul introduces dynamic content authoring for Salesforce and Marketo

Dentsu, Cinch Partner On Dynamic Creative Optimization

Dentsu, Cinch Partner On Dynamic Creative Optimization by Karlene Lukovitz  @KLmarketdaily, June 15, 2023 Dentsu has selected dynamic ad-serving and personalization platform Clinch as its global partner for offering dynamic creative optimization (DCO). The offering includes complete access to Clinch’s SaaS platform and Flight Control, an omnichannel campaign activation platform that streamlines the launch and … Continue reading Dentsu, Cinch Partner On Dynamic Creative Optimization

CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform

CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform by Karlene Lukovitz  @KLmarketdaily, May 11, 2023 Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted for just 31% of total … Continue reading CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform

Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute

Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute by Laurie Sullivan  @lauriesullivan, September 16, 2022 Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the techniques being used as the … Continue reading Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute

Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads

Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads by Laurie Sullivan  @lauriesullivan, (February 22, 2022) Microsoft Advertising will make Dynamic Search Ads (DSA) the default beginning in April 2022, with dynamic or active descriptions — whatever word marketers choose to use. The descriptions will become available in the United States, Canada, the United Kingdom, … Continue reading Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads

Static ROI metrics, meet dynamic marketing situation

Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction. William Terdoslavich on February 21, 2022 This is the second part of a two-part article. The first part, “Return on investment is missing in action,” can be found here. Life would be a lot simpler if marketing … Continue reading Static ROI metrics, meet dynamic marketing situation

Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads

Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads by Laurie Sullivan  @lauriesullivan, February 3, 2022 DISQO, a consumer insights platform, analyzed its traffic data from its platform to determine patterns in consumer engagement with and attitudes about new online financial services and cryptocurrency. The data, released Wednesday, provides advertisers with insights into what … Continue reading Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads

Creating Dynamic Loyalty Programs That Inspire Passion

Creating Dynamic Loyalty Programs That Inspire Passion by Scott Weller , January 14, 2022 Buy three coffees, get one free! 20% off on Tuesdays! Marketers too often rely on transactional offers alone, underestimating the value that loyalty programs can provide. While the transactional strategy can convert top-of-funnel sales near term, it doesn’t inspire long-term customer … Continue reading Creating Dynamic Loyalty Programs That Inspire Passion

How Dynamic Pricing Benefits Consumers

Julius Cerniauskas August 12, 2021 Dynamic pricing – the practice of changing prices according to real-time supply and demand factors – is not new. Airlines have been shifting their prices for years, along with hotels and event-based businesses where supply and demand factors change rapidly. The internet brought dynamic pricing to the mainstream, allowing many … Continue reading How Dynamic Pricing Benefits Consumers