Tag Archives: Post

Coalition for Prediction Markets takes out full page advert in Washington Post

Advertisement Industry

Coalition for Prediction Markets takes out full page advert in Washington Post Sophie Atkinson   Suswati Basu     The newly formed Coalition for Prediction Markets (CPM) have gone big on the marketing budget, as they share a full page advertisement in the Washington Post. Within it, it reads “CFTC regulated prediction markets (already) ban … Continue reading Coalition for Prediction Markets takes out full page advert in Washington Post →

Want more engagement on your social media post? Look at the color complexity

Social Media Engagement

 October 16, 2024 Want more engagement on your social media post? Look at the color complexity Color complexity is similar to colorfulness, but it’s not quite the same. BY The Conversation If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say … Continue reading Want more engagement on your social media post? Look at the color complexity →

LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee

LinkedIn Utilization

June 19, 2024 LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee A cringey post on LinkedIn is yet another reminder to read the room before sharing your ‘career expertise’ on social media. BY Joe Berkowitz The photo in a recent LinkedIn post features a smiley guy in a backwards baseball … Continue reading LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee →

What you should and shouldn’t post on LinkedIn after your layoff

LinkedIn Profile

March 21, 2024 What you should and shouldn’t post on LinkedIn after your layoff Experts say you should be strategic about posting about your layoff. Here’s what to know. BY Hillary Hoffower The worst case scenario has happened—you’ve become part of the layoffs sweeping tech, media, and countless other industries.  If your first impulse is to … Continue reading What you should and shouldn’t post on LinkedIn after your layoff →

Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success

Customer Satisfaction

Why SaaS vendors, including martech vendors, need to focus on customer success and not just the subscription renewal. Kim Davis on August 30, 2023 Just a week ago, Angie Judge, CEO of Dexibit, a platform that provides data and analytics for visitor attractions, lit a fire on LinkedIn. She had canceled a SaaS subscription the … Continue reading Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success →

Building GSK’s Social Listening Post: It’s More Than ‘Engagement’

Social Listening

Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ →

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