Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’
By Clint Rainey January 31, 2022 New York City will soon require companies to list the salary range when advertising a new job opening—the most sweeping law yet in the growing trend toward greater workplace pay transparency. The rule, which became law after Mayor Eric Adams declined to veto it, will go into effect … Continue reading Note to job seekers: Companies may be required to post a salary range in your area
Theodora Stanciu December 11, 2021 It’s the most wonderful time of the year! Christmas is the season of joy, of gift-giving, and of families united. While this may be true for all of us, for marketers and SMM specialists, Christmas is also the perfect time to perfect their campaign ideas. During Christmas, social media opens … Continue reading How to Write the Perfect Christmas Post [Infographic]
Deanna Ritchie December 8, 2021 Knowing your steady sources of income, from Social Security to a company-sponsored retirement savings plan like a 401(k), is wise. Post-Pandemic Retirement Income Sources Social Security will be a critical—and significant—source of retirement income for many people. Like real estate, Social Security benefits, unlike most other forms of retirement income, … Continue reading Post Pandemic Retirement Income Sources
Kristen McCormick December 7, 2021 You know the opening scene in the Lion King where Rafiki, in firm warrior I pose, presents Simba to the kingdom? The best time to post on Instagram is sort of like that. Except every marketing blog thinks it’s Rafiki. And Simba [aka the data] is like “I’m not so … Continue reading But Really, When is the Best Time to Post on Instagram in 2022?
Gavin Bell November 17, 2021 A lot of advertisers feared the worst when news of Apple’s changes were made public… and for good reason. If you’ve seen a dip in the performance of your Facebook advertising campaigns, you’re not alone. But are the days of advertising on Facebook over? Absolutely not. Like anything new, it’s … Continue reading 6 Facebook Ad Strategies Working for Us Right Now (Post iOS Updates)
Rafaella Aguiar November 11, 2021 Finding the best Instagram posting times might seem like a big task. Everyone’s target audience is different, and each demographic logs onto Instagram at a different time of day — which means they may or may not see your posts. And if you’ve been posting consistently but getting crickets in … Continue reading 5 Best Practices On Choosing the Best Time to Post on Instagram
Emily Standley November 4, 2021 How to Boost a Post on Social Media In the social media marketing world, marketers reminisce about the times where they could fill up on organic reach a lot like people reflect back on their college years — those were the good old days. Social media’s purge of organic reach … Continue reading How to Boost a Post on Social Media Platforms
Tom-Chris Emewulu October 21, 2021 Every e-commerce merchant looks forward to holiday season sales with much anticipation. It’s the best time of the year, a time when you get the most revenue boost. Look at the numbers: Retail sales for the holiday period of November and December 2020 were 4.1%, up from last year (excluding … Continue reading Post Holiday Chargebacks: Here’s How to Secure the Bag This Holiday Season
Desiree Johnson September 30, 2021 Reddit is one of the largest social media networks in the world. With more than half a billion posts every day, knowing how to post on Reddit can help your organization reach its target market. The attraction of the platform is how easy it is to post and connect with … Continue reading How to Post on Reddit: Post Content and Link Text
