MarTechCharts highlights data of interest to marketers and marketing operations professionals.
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.
The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with brands via email more than any other channel by a substantial margin.
Websites, mobile apps and SMS followed behind email. Email’s unique ability to provide brands with a channel to engage with consumers who want to engage and be ignored by consumers who aren’t interested at the moment makes it a consumer favorite.
You can read more about the Consumr Products Engagement Report, including its finding related to brand apathy on MarTech.
The post Consumers say email is the channel of choice for brand interactions appeared first on MarTech.
About the author
Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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