Category Archives: Website Special Guidelines

The Pros and Cons of Using Pop-Ups on Your Website

by Wez Maynard Follow @wezSeptember 26, 2016 It’s funny how some marketing strategies stand the test of time. Despite breaking almost every user experience (UX) best practice, pop-ups remain one of the most popular methods of generating leads from online traffic. It’s a tug-of-war between design principles and marketing results. Many brands find pop-ups still … Continue reading The Pros and Cons of Using Pop-Ups on Your Website

4 Shopper Stats that Make Website Personalization a Must

by Shana RusonisSeptember 2, 2016 As a retailer, you’re quite familiar with calls to personalize your site in order to optimize the customer experience and supercharge sales. You can pin this personalization mandate on the Amazon effect. While you may think references to Amazon are overused, there are good reasons this retail giant continues to … Continue reading 4 Shopper Stats that Make Website Personalization a Must

5 Reasons Why Your Business Needs a Responsive Website

by Mona Mathur Follow @https://twitter.com/monamacdesignAugust 31, 2016 It is apparently not a surprise by now that internet usage on smartphone and tablets has been sky-rocketing over the last couple of years. According to the report by Morgan Stanley, smartphone internet users are expected to match desktop users by 2016. Even with this strong proof, the … Continue reading 5 Reasons Why Your Business Needs a Responsive Website