Arelthia Phillips — January 2, 2018 Follow @Arelthia — January 2, 2018 There are a number of ways to evaluate the success of a website. It all starts with the goals of the site. Website Goals Not all sites have the same goals. Some sites will be for brand awareness only, in which case, success … Continue reading How to Evaluate the Success of a Website
Tom Martin — December 27, 2017 Follow @TomMartin — December 27, 2017 We all want the Google Juice. We’ve been told it’s the silver bullet to inbound marketing success. But we’re wrong. The only way to truly Google Proof your website, and your online marketing efforts, is Propinquity. Today we’ll talk about why propinquity marketing … Continue reading How to Google-Proof Your Website
Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance. Dave Davies on December 14, 2017 In our last article, we looked at some interesting ways to visualize your website structure to … Continue reading Visualizing your site structure in advance of a major change
Matilda Egere-Cooper — December 12, 2017 — December 12, 2017 geralt / Pixabay The phrase ‘Data protection’ seems to only come up when something’s gone horribly wrong—like the recent news of Uber’s massive data breach or the huge payroll data leak at Morrisons. But the frequency of data-related incidents could change with the impending General … Continue reading 7 Ways a Small Business Can Prepare for the GDPR
James Scherer — December 8, 2017 — December 8, 2017 There’s a way we’re supposed to do things, with ecommerce marketing. We’re supposed to create visual ads which show people how awesome our products are why they’re worth the price. Then we’re supposed to take the people who click on those ads and send … Continue reading 5 Strategies to Frame Your Buyer’s Website Experience
Graham Jones — December 2, 2017 Follow @grahamjones — December 2, 2017 When people land on a web page they take fractions of seconds to decide whether or not “this is for me”. Indeed, some studies have shown that this decision is made in around half a second, that’s before a visitor is even consciously … Continue reading Why Your Website Must Look Like Your Visitors
Grayson Kemper — November 28, 2017 Follow @g__kemp — November 28, 2017 geralt / Pixabay As search engines further entrench themselves as the central forum for our online activity, SEO has moved from an online marketing advantage to an online marketing requirement. Simply put, SEO is a necessary business process for firms that depend on … Continue reading 3 Basic SEO Services That Boost Visibility for Your Site
Eric Rosenberg — November 23, 2017 — November 23, 2017 JuralMin / Pixabay If you have a business today, you need a website. No ifs, ands, or buts about it. But simply having a website isn’t enough to compete in today’s crowded online marketplace. When a new visitor arrives at your website, what should they … Continue reading 3 Important Web Pages Every Website Needs
What’s going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes. Brian Patterson on November 21, 2017 This article was co-authored with my colleague at Go Fish Digital, Chris Long. We’ve been bullish on answer boxes (also known … Continue reading Is the featured snippet bubble bursting?
Jared Elliott — November 17, 2017 — November 17, 2017 If you feel like you’re bombarded by emails on a daily basis, you’re not alone – whether they’re work-related, special offers from retailers, newsletters, or spam. But as you’re wading through your inbox, there is one email you DON’T want to ignore: the verification email … Continue reading How to Avoid Suspension of Your Website
