Kyle Rovinski — September 29, 2017 — September 29, 2017 fancycrave1 / Pixabay Whether you are a numbers person or not you should be focusing in on the data that is collected about your customers. It can completely guide your sales efforts, marketing efforts, and even your business model. Early adopters were able to … Continue reading Your Website’s Data And You
Susan Friesen — September 14, 2017 Follow @eVisionMedia — September 14, 2017 Why Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX) komposita / Pixabay Does your site provide the best user experience? Bad website usability is not only bad for your users; it’s bad for your business too. What exactly … Continue reading 7 Frustrating Things Your Visitors Hate About Your Website
Arelthia Phillips — August 8, 2017 Follow @Arelthia — August 8, 2017 If you’re a blogger, it can be tough to keep up with high-quality content creation; there’s so much to do and so little time. In addition, audiences are more demanding than ever before in terms of wanting a range of content, particularly multimedia, … Continue reading How to Add Your Audio/Video to Your Website
Spencer X. Smith — July 21, 2017 Follow @spencerXsays — July 21, 2017 Free-Photos / Pixabay Think about your favorite place to meet a friend or business associate for coffee. Does it feel like a waiting room at the hospital? You know, bad lightning, uncomfortable furniture, even more uncomfortable silences. Or does it feel like … Continue reading Your Website Needs to Feel Like a Coffee Shop. Here’s Why.
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted ‘position zero.’ Brian Ussery on June 30, 2017 Featured snippets are quickly becoming the only search results for many queries. If a user goes to Google.com and types [what is the tallest tree], Google returns a … Continue reading Featured snippets: Optimization tips & how to ID candidate snippets
Susan Gilbert — June 29, 2017 Follow @SusanGilbert — June 29, 2017 5 Steps to Bring Up the Quality of Your Website Has your website traffic been in decline? Do you want to increase your website quality and subscribers? Great content that both search engines and visitors love is the beginning to attracting signups who … Continue reading 5 Ways to Improve Your Website Quality Today
Brent Pohlman — June 27, 2017 Follow @brentpohlman — June 27, 2017 Over the last year, I have found that I have lost interest in searching. Before social media and the introduction of smartphones, I thought Google Search was very cool. Today, I find I just don’t spend time searching for news and interesting facts. … Continue reading Are Company Websites Losing Their Reach?
Amanda Oliver — June 21, 2017 — June 21, 2017 Just like in Jaws, there’s something lurking beneath the surface of your conversion rates and affecting your return on ad spend. It has nothing to do with your copy, creative, or offers but it’s turning your customers away in droves just the same. What is … Continue reading Your Site’s Long Load Time Is Suffocating Your Facebook Ad Revenue
When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist Brian Massey explains how generating questions can lead you to success. Brian Massey on June 20, 2017 Questions get a bad rap. Everyone is so obsessed with answers. We fawn over people who are … Continue reading Questions are the center of great websites
Julie Chomiak — May 1, 2017 — May 1, 2017 A website plays many roles for a small business. It serves as a marketing tool, sales hub, customer service representative, among various other functions. To maximize your small business website’s impact on every visitor, consider merchandising your website. What exactly does merchandising your website mean? … Continue reading Merchandising Your Website: Call to Action Examples and More!
