Lyena Solomon June 22nd, 2015 Source: notprovidedcount.com/ SEO: “What’s in a name? That which we call not providedBy any other name would still hide my keywords.”– not Shakespeare SEO’s have almost stopped complaining about Google hiding search keywords. Almost. Searchers are still using keywords to search on desktop, on mobile, on tablet using keyboard, … Continue reading How To Use Landing Pages In Google Analytics To Find Keywords
Jeff BullasJune 19, 2015 Impressing your business visitors often starts with that “wow” reception area. You know…the ones that the lawyers and bankers have…. Glass, views of the harbour and those $ 50,000 pieces of art…. Marble floors, big leather sofas and grand spaces….. It’s meant to impress. At the big end of town the … Continue reading Digital Marketing Tip: One Page On Your Website You Need To Get Right
Louis FoongJune 19, 2015 Did you know that your landing pages are just as, if not more important than your website home page? Often, a landing page is your opportunity to not only introduce yourself to new prospects but it also needs to be optimized for as high a conversion rate as possible. SmartBug Media … Continue reading Anatomy of a Landing Page (Infographic)
Rosalind HenshellJune 16, 2015 Does Your Business Website Have These 17 Key Pages? When it comes to planning your website it’s not always easy to visualise all the key elements that you need to fit into it. It’s important to consider what the main of your website is, for example do you want to use … Continue reading Does Your Business Website Have These 17 Key Pages?
Dan ShewanJune 15, 2015 “Good artists copy. Great artists steal.” Although the precise origins of this controversial statement have been hotly disputed for years, it was the late Steve Jobs who famously attributed it to Pablo Picasso. Regardless of who actually said these words, they have given countless artists the “creative license” to be inspired … Continue reading Landing Page Inspiration: 17 Examples to Spark Your Creativity
Gail OliverJune 12, 2015 Writing an About page for your website is necessary, but tough to do when it is your own business. You can be too close to it to be objective and get your message right. You can also be leaving out vital information that might be stopping people from doing business with … Continue reading 7 Things Customers Want to See on Your About Page
Vicky OliverJune 11, 2015 First impressions used to be made in person, but times have changed. Until recently, if you were in the job market, a headhunter or colleague might refer you for a specific position, then it would be up to you to dazzle a prospect with your intelligence, charm, and suitability — in … Continue reading How To Make A Fabulous First Impression Online
Carly MurphyJune 9, 2015 Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. The more landing pages you have the better. In fact, HubSpot conducted a recent study that showed that marketers saw a 55% increase in leads when they increased the number of landing … Continue reading The Anatomy of a Landing Page (Infographic)
Susan GilbertJune 9, 2015 Create A Website Landing Page That Stands Out From The Rest What is the first thing visitors see when they come to your website? Hopefully it is a clear message that they understand and can act upon. If it’s not, and you are wondering why you aren’t gaining new subscribers, then … Continue reading Why Your Website Landing Page Is The First Impression
Conversion TopicsJune 3, 2015 If you look at major e-commerce sites, with the prevalence of rotating banners and large static images, you’d think that home pages are primarily meant to be commercials. Your home page actually has just two main reasons for existing, and presenting a few offers that might be relevant to only a … Continue reading 2 Reasons Home Pages Exist, and Why Web Sites Fail
