Kyle JasinskiJuly 22, 2015 New technologies, tools, advancements in mobile, and the power of social media have altered the online landscape over the past decade. Businesses who have kept their websites up to date with emerging trends and technologies have seen their efforts rewarded through increased opportunities for traffic and exposure. However, those that have … Continue reading 6 Essential Elements Of A Modern Website
Andrew HeikkilaJuly 21, 2015 In the world of internet marketing, we’ve all heard of Search Engine Optimization, and we all know we need it. Unfortunately, a lot of us don’t know exactly “how to do that SEO thing”, other than that it’s got “something to do with keywords and Google”. Trust me, those are two … Continue reading How to Do That SEO Thing for Your Landing Page
Matthew SantosJuly 14, 2015 Have you ever wondered how website pages made it to the first page of Google? Or better yet, ever wonder how they remain on that first page for what seems like ages? The answer can be summarized into four categories: On-Page SEO Off-Page SEO Social Media Sharing Call to Action (CTA) … Continue reading If You Can’t Beat ‘em Join ‘em: Creating High Performing Pages
Sarvesh BaglaJuly 12, 2015 “Get rid of half the words on each page, then get rid of half of what’s left”– Steve Krug. I’m a huge fan of this quote by Steve Krug because it’s a great lesson in minimalism and staying focused on the user experience. Both, writers and SEOs, get caught up in … Continue reading How to Create the Ultimate PPC Landing Page
Denise ChanJuly 10, 2015 That much dreaded unsubscribe button – your stomach churns just hearing the mention of it. It symbolizes the end of a customer-brand relationship. There’s disappointment and doubt: “did my content fall short?” or “why didn’t they like my email design?” But, there is a silver lining in the unsubscribe. It’s an … Continue reading The Last Call: Optimizing The Unsubscribe Page
Jesse RichardsonJuly 8, 2015 In the digital age, your website is a storefront to which the traditional brick-and-mortar just can’t compare. Now, it’s becoming easier and easier to reach new audiences in distant places, may it be across the United States or even abroad. As you connect with these vastly different people, who have different … Continue reading 10 Questions Your Website Needs To Answer
Dan ShewanJuly 7, 2015 After I published a recent post full of inspiring landing page examples, a couple of readers left some interesting comments about the designs I had featured in the post. In short, the commenters wondered if the types of designs I had included – many of which were minimalistic designs with little … Continue reading Landing Page Relevance: Can You Optimize for Quality Score?
Robin JohnsonJuly 3, 2015 First impressions matter. And, for many online visitors, a landing page is the first impression or interaction they’ll have with your business. Visitors will typically arrive at a landing page from Google AdWords, social media, display advertising, or as part of a product launch campaign – the goal being that visitors … Continue reading 3 Ingredients for High Converting Landing Pages (and How to Incorporate Them)
Stacey RudolphJune 30, 2015 When creating landing page content, there are some simple elements that will help you drive more conversions. While not universal truths that never change, these elements are prevalent in high converting pages, and common enough to see patterns to help you drive your own successes. 1. The Killer Headline. It … Continue reading How to Create Conversion Focused Content for Landing Pages
Megan MarrsJune 29, 2015 Landing pages allow you to deliver ultra-relevant messages to hyper-targeted audiences, speaking to specific user needs and improving conversions. In fact, companies with 30+ landing pages get 7x as many leads as companies with less than 10 landing pages. Good marketing is all about good landing pages, and the right gear … Continue reading 7 Landing Page Tools that Could Save Your Conversion Rates
