Brenda StoltzSeptember 8, 2015 No one is a mindreader. As much as you might wish you had that superpower, it’s impossible to flawlessly know what other people are thinking. Customer research and audience profiles are a good start to learning about an audience, but these tools can only provide limited insight. To get to know … Continue reading Why We Love A/B Testing Landing Pages (And You Will Too!)
Ruthie AbrahamSeptember 6, 2015 Tell me if you’ve heard this one before. A company spends time, money, and creative efforts on designing brochures proclaiming the benefit of their products or service. They’re well-made–sharp colors, perfect ratio of graphics to text, and the text conveys the company’s products or service in a relatable, informative way. Wonderful. … Continue reading Is your Website Just a Brochure Online or a Powerful Sales Engine?
Eric SealSeptember 1, 2015 Google recently rebooted its #NoHacked campaign. This series originally debuted in 2014, providing secure website tips to avoid getting hacked. Now it’s returned, and considering some of the latest security breaches currently rocking the web, it couldn’t have come back at a better time. Here’s a breakdown of Google’s latest website … Continue reading How to Make a Hacker-Free, Secure Website
Graham JonesAugust 26, 2015 Your website visitors have a short fuse. These days, people expect instant gratification, and they want websites to deliver – fast. So even the slightest thing can annoy them. Here are five things to avoid if you don’t want your visitors reaching for their mouse to click away from your website. … Continue reading 5 Ways to Annoy Your Website Visitors
Scott FenstermakerAugust 25, 2015 Let me share the lessons I learned the hard way about ad testing. I’m going to focus primarily on social (display) ads, which I’ve generally found trickier to optimize than search ads. I have an Adwords background, and search ads have a couple of intrinsic pluses: By definition, people are … Continue reading Is Your Business Making These A/B Ad Testing Mistakes?
Michael WightAugust 24, 2015 In the 20+ years that website design has become a mainstream business, the evolution of website design has been rapid. Nothing has changed recently despite the fact that websites have evolved from static content 20 years ago, to places where people can shop, bank, trade, and conduct other complex business transactions. … Continue reading Get More Sales With Modern Website Design Elements
Talha FazlaniAugust 24, 2015 Most people, if not all, are familiar with the words “copyrights”, “trademarks” and “patents”. They will also vaguely know the meaning of each of these words. This is as far as it goes when it comes to these intellectual property types. Although there is an understanding about intellectual property, it is … Continue reading Whats the Difference Between Copyrights, Trademarks, Patents and Designs? [Infographic]
Erika DicksteinAugust 22, 2015 Here at Spring Insight, we have had a lot of fun this summer creating some new and marketing campaigns. With each campaign, we have created a squeeze page to send audiences to. I haven’t talked about squeeze pages on this blog. First things first, what is a squeeze page? A squeeze … Continue reading Squeeze Pages — What Are They and How Should I Use Them?
By Joseph McCullough August 18th, 2015 So you already understand the importance of proper URL normalization within a site’s structure. Great! … but where do you go from there? The htaccess file allows you to override certain decisions that the server makes in the background. What this means for SEOs is that we can manipulate … Continue reading 5 Powerful Awesome Htaccess Redirect Tricks [How To]
Justin WilsonAugust 17, 2015 Contact forms are a very important part of your website. All of your marketing efforts are ultimately designed to drive contact with your business: this may take the form of a purchase for B2C marketers or the completion of a contact form if your purchase cannot be fulfilled online. So, imagine … Continue reading Contact Form Best Practice
