Bill FaethAugust 12, 2015 Just Because You “Go Live” Doesn’t Mean Your Job Is Done You and your team have worked tirelessly on launching your beautiful new website. Now it’s time to kick back and let the clicks roll in. Right? Not so fast. While you have every right to be proud of your work, … Continue reading Why Your Website is Never Really “Finished”
James DebonoAugust 8, 2015 On many occasions people say to us; we have a website, we have invested a lot in our website, our website gets a lot of visitors. While all of those statements may be true, very few companies that we speak to can tell me how many leads their website generates, how … Continue reading 8 Ways to Improve the Effectiveness of Your Website Today
Anastasia LamotchkinaAugust 6, 2015 However, as users increasingly interact with the variety of screens and applications available, they have learned to become more detail-oriented. This is where microinteractions have started to take a more central role in outstanding UI/UX design. What are microinteractions? Microinteractions aren’t limited to computers or mobile phones; in fact, they are … Continue reading Win Over Website Users With Microinteractions
Claire BrukmanAugust 2, 2015 As content marketing continues to drive many of today’s integrated marketing programs, perfecting writing skills for the various marketing channels has never been more critical. Copy for a brochure is not the same as copy for a press release, white paper or social media. Copy development for a website has its … Continue reading Best Practices: Writing Website Copy
Joy MaliJuly 31, 2015 Traffic surges are like cursed blesses. All the happy glints of a high traffic can easily turn into a cursed spike for your website. A traffic surge is an assured phenomenon for any website that lives on the web.Eventually, a high traffic surge can hit a website in two ways. Firstly, … Continue reading The Right Hosting To Manage Large Number of Visitors to Your Website
Graham JonesJuly 31, 2015 Sometimes when you land on a web page, it is hard to navigate or recognise what is important. That’s why many website owners focus their minds on web design – making sure that people are attracted to their website and can use it with ease. However, the design is not the … Continue reading Is Your Website Actually Useful to People?
Debi LewisJuly 29, 2015 WordPress. Stock photo collections. Design magazines. These are the kinds of resources on which web site owners rely heavily to do the work of building and maintaining their online content, and heaven knows we’d all be lost without them. They get web site owners started, teach them the basics, answer questions … Continue reading Betcha Didn’t Know About These Web Site Tools
Vishal PindoriyaJuly 28, 2015 Tactfully integrating social media onto your website is an art. Connect with users on your site without sacrificing your website’s aesthetic or UX design through social media buttons or links. A thumbnail-icon link is a popular tool used to connect your social networks to your website — and it’s both easy … Continue reading Beyond Buttons: Integrate Social Media Into Your Website
Ankur SharmaJuly 27, 2015 As a kid, I loved to bounce around, especially in bouncy castles. Unfortunately, my love for bouncing has changed since I have gotten into marketing, especially when working on websites and discussing website bounce rates. Bounce rates have become the enemy – and I no longer have a desire to enter … Continue reading Why Your Website is Like a Trampoline
Ashley Taylor AndersonJuly 23, 2015 “What the heck is a microsite? A website for ants?” Microsites (sometimes called nanosites) are a bit of a mystery to those outside the marketing world. They may even be a bit of mystery to those within it. Don’t sweat it if you’re not familiar with the name—chances are, you’ve … Continue reading How to Build an Engaging Interactive Microsite
