January 16, 2015 Know your lines! Want to imbue an air of refinement with a single brushstroke? Rikard Rodin, who blogs at Zeven Design, put together a handy little infographic on how designers can use lines to set the mood, drawing from the “mood lines” in the book Landscape Architecture by John Ormsbee Simonds. In … Continue reading A Designer’s Guide To Setting The Mood With Lines
Debi LewisJanuary 19, 2015 Your web site either gives me the information I need or devalues your brand. Period, end of story. Is this fair? Absolutely not. You may sell a fabulous product or be an excellent service provider, but if your web site doesn’t showcase that really, really well, I am likely to move … Continue reading I Judge Your Web Site
Govind AgarwalJanuary 18, 2015 Google penalties have cost thousands of webmasters several nights of sleep worrying about their lost ranking and business. As the saying goes “once bitten twice shy,” webmasters would like to be all the more cautious now not to elicit any penalties in the future. How to protect your website against Google … Continue reading 3 Important Ways To Protect Your Website Against Google Penalties In The Future
Eric HammisJanuary 17, 2015 Pinterest hit the social media world and took off running. At first, Pinterest was just a new platform for users to post photos, ideas, or whatever sparked their interest for others to see. But that’s all changing because marketers are beginning to see a large market of consumers on Pinterest. How … Continue reading How To Use Pinterest To Draw Traffic To Your Website
Matt FarberJanuary 16, 2015 Are you struggling to write a blog post? What about writing blogs effectively and prolifically? Blogging is arguably the single most important factor in the inbound marketing model. It attracts new visitors to your website, increases keyword rank with SEO optimization, and gives you an opportunity to set yourself apart from … Continue reading How to Blog Effectively and Prolifically
Gyles SewardJanuary 13, 2015 Web design is a fast-paced world, new trends come, blazing bright, and then are quickly left behind in the space of one or two years. Companies want to keep up to date with what’s happening and not get left behind by their competitors. So what do you need to know about … Continue reading An Eye on Design Trends for 2015
Jen Phillips AprilJanuary 11, 2015 In the world of copywriting (selling with words) we talk about benefits vs. features. Here’s an example, Steve Jobs sold the iPod by describing it as “It’s 1000 songs in your pocket” vs. “it’s a piece of portable technology that plays music.” The “1000 songs in your pocket” is more … Continue reading What Is “Benefit-Focused” Web Copy?
Angela Hausman, PhDJanuary 10, 2015 Here’s the content you requested from Hausman and Associates. I hope it helps make your marketing SIZZLE. Please contact us – angie@hausmanmarketingletter — if there’s anything we can do to help you. If you’re like me, you’re creating and curating content for a variety of social media platforms – check … Continue reading 5 Tools to Create Images for Social Media Sharing
Aaron Rudman-HawkinsJanuary 10, 2015 You’re wanting more traffic, conversions and sales aren’t you? Who isn’t! Well today I am going to share with you one of the most under-used and yet highly effective tactics to get free traffic from search engines. Competitor research! If done correctly this age old technique is guaranteed to help you … Continue reading A Little Known Tactic to Get Free Traffic From Search Engines
Alicia DoddJanuary 8, 2015 LinkedIn is a great way to keep in touch and remain top of mind with your network. I know, I know, you’ve heard LinkedIn enthusiasts say this time and again, but it is a truth that is worth repeating. At Intero, one of our suggestions for people, whether getting their feet … Continue reading Your New LinkedIn Homepage: Keeping in Touch Gets Easier
