We all know how important content is when it comes to SEO. Whether it be having great content across all pages of your site, or keeping up a blog with valuable and fresh content, you need to take the time to craft content that is not only relevant to your products or services and keywords, … Continue reading 10 Things Marketers Must Know About Outsourcing Content
Affiliate marketing continues to play catch-up with search when it comes to tools and automation. Many marketers lack the tools that allow brands like Zappos to measure the number of consumers the media drives through the channel on its Web site, compare it to other marketing media, or serve up personal messages based on retargeting. … Continue reading Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
We’ve all made big time decisions based on the quality of design. Yet—in a time of shrinking budgets and the pressure to deliver value for the dollar, it can be hard to justify spending money on prettiness. So how do businesses measure the return on investment (ROI) of design? If you did a little research, … Continue reading The True ROI of Design: A Closer Look at Research from Around the World
Even the smallest PPC mistakes can result in wasted spend, poorly targeted traffic, and a negative ROI. Many times pay per click campaigns are optimized very well and they drive extremely targeted traffic but the business still experiences little to no return. Traffic is hitting the website but there are no conversions. You could have … Continue reading 5 Common PPC Mistakes You Can Quickly Fix
Having a website is a must in the world of business today, with more and more people now researching, deciding and often buying online, which means that for any firm a website really is a vital part of their overall marketing strategy. Although it will vary from industry to industry, if you are missing out … Continue reading 5 Ways To Get More Interaction From Your Website
Design by maher berro So, you want to re-design your home page. You want it to look sharp so you can wow your visitors, but you also need it to function properly and — most importantly — convert. I mean, what’s the point of this whole website thing if you’re not converting your visitors into … Continue reading 5 Key Points To A Great Looking, Converting Home Page
When most people think of digital marketing, they think of websites that are well-designed and optimized for search. So, when they have someone build a new website or update their old one, they have two basic concerns: that it looks good and that it has lots of key words for web crawlers to pick up. … Continue reading Why Your Useless Website is Useless
With a plethora of new social media platforms vying for our attention and the unabated growth in popularity of the established platforms, it’s not surprising that the last few years have seen a surge of online brand monitoring tools. Businesses big and small are embracing social media like never before and a whole new sector … Continue reading Monitoring the Monitors: A Study into the Most Mentioned Brand Monitoring Tools in the SERPs
When the time comes to implement a website redesign, one trend you’ll hear pop up over and over again is responsive design. But you shouldn’t design with responsive design in mind because it’s a hot new trend. You should design with it in mind because it’s the best thing you can do for your digital … Continue reading 3 Surprising Benefits of Responsive Design and How to Maximize Them
I mentioned earlier this year in an email trends video that responsive email design is just email design. I have spent a lot of time talking about and implementing the basics of responsive design, when I really want to discuss all the tactics required to create an awesome customer experience. After all, the only reason … Continue reading Think Beyond Just Responsive Design for a Great Customer Experience
