Category Archives: Web Management Guidelines

A/B Testing: The Way to Get Landing Pages Right Every Time

You think you have the perfect landing page, complete with compelling content, a motivational call to action and graphics that drive the point home. Yet it isn’t converting and you aren’t sure why. There are hundreds of reasons why landing pages don’t convert. Fortunately, testing can often reveal these problems so you can make adjustments. … Continue reading A/B Testing: The Way to Get Landing Pages Right Every Time

Designing for the Web – A must have book

Designing for the Web Image by Darice After exactly 2 weeks that it went for sale I finally received my copy of Five Simple Steps: A Practical Guide to Designing for the Web by Mark Boulton. ====================================================================================================== Designing for the Web won’t teach you anything about HTML5, CSS3 or anything else the cool kids are … Continue reading Designing for the Web – A must have book