Arthur GermainMay 13, 2015 The folks at CompanyFolders have created a great infographic detailing “The Recipe for a Perfect Logo” (below). I like the way it is sliced it down to a few specific actions that you must take: Be enticing Be unique Be timeless Be new (even though this seems to contradict the last … Continue reading How To Design The Perfect Business Logo
Tim AsimosMay 12, 2015 Your corporate website is arguably your company’s most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, it should be viewed as an investment, not a line item expense. Your website should be a living, breathing, active, lead generating machine. So … Continue reading Don’t Wait For The Next Redesign To Improve Your Company’s Website
Lori SoardMay 12, 2015 According to KissMetrics, there is no single design that makes a landing page perfect, but there are some key ingredients that can help. We’ve talked about many of these items over the last several months here on WHSR, such as: Elements of user engagement Ways to improve conversion rates Successful Call … Continue reading 9 Best Landing Pages And What You Can Learn From Them
Courtney HuberMay 11, 2015 Are you thinking about translating your website for different markets? Be sure to address the most important areas in the preparation stage. Remember, there’s no “one size fits all” method. The perfect solution really depends on your company goals, the architecture of your website, your content management system setup, and other … Continue reading 6 Boxes to Check for Website Translation
Andrew GazdeckiMay 10, 2015 We all hate writing about ourselves and how great we are, so it’s no surprise that many businesses hate writing the About Us page on their website. The About Us page is proven to be one of the most frequented on any website and the information you put on that page … Continue reading How To Create The Best ‘About Us’ Page
Jon-Mikel BaileyMay 9, 2015 With things like big data and GoToMeeting, large groups of people can collaborate over great distances, using this data to make a series of decisions about their new website. And then once they’ve implemented these decisions, a new group of folks comes in to question everything – usually a board of … Continue reading When Groupthink Kills A Perfectly Good Website
Scott LambertMay 9, 2015 Have you ever heard of Speed Dating? It’s a group of strangers in a room moving from table to table within a prescribed time limit. The purpose of the event is to meet as many people as possible then drill down to find the ones you connect with so you can … Continue reading 3 Ways to Make Customers “Stick” Around on Your Website
Tea SilvestreMay 9, 2015 How can a rock supergroup who broke up 45 years ago help you tell the story of your business? Turns out, they can teach you a lot. I’m a huge Beatles fan, even though they split up before I was born (which would come as a surprise to my 7-year-old, who … Continue reading What The Beatles Can Teach You About Telling A Story With Your Home Page
Marc ProsserMay 9, 2015 If you are interested in adding a map to your website, then you have come to the right place. You may just want a basic map that shows where your business is located. Or, perhaps you have multiple locations and want that on your site. Whatever the case, we will show … Continue reading How To Add A Map To Your Website
Priya Florence ShahMay 8, 2015 Are you launching a new business website or updating an old one in today’s post-Panda and Penguin world? (names used to refer to Google’s recent algorithm changes that changed the rules of the game for many businesses) Today, SEO (search engine optimization) cannot be carried out in isolation of SMO … Continue reading 7 Best Practices To Give Your New Business Website A Head Start
