Rich PageMay 25, 2015 Planning on a website redesign soon? Hoping it will finally get the sales or leads you’ve been hoping for? I’ve got some disappointing news for you. Unfortunately, most website redesigns don’t work as well as planned and have barely any impact on sales or leads, and some even have negative effects. … Continue reading Why Your Website Redesign Will Fail To Lift Sales Much (And What To Do Instead)
Category Archives: Web Design Guidelines
8 Tips For Developing An Effective RFP For Your Website Redesign
Tim AsimosMay 24, 2015 Selecting the right agency partner for your firm’s website redesign project is one of the most crucial steps in the entire process. It’s not an overstatement to say that success hinges on it. And developing the right kind of RFP upfront plays a big role in a successful selection. Developing and … Continue reading 8 Tips For Developing An Effective RFP For Your Website Redesign
How Important Is User Experience? 9 Things You Need To Know About UX
Jasmine HenryMay 24, 2015 UX is based on 200 years of scientific knowledge, 30 years of industry best practices and specifically applied research. – @mashable User experience (ux) is an emerging practice that sits at the intersection of behavioral science, web development, and domain-specific knowledge. It’s a human-centric approach to understanding how people engage with … Continue reading How Important Is User Experience? 9 Things You Need To Know About UX
Designing Head Section – Factors to Consider
James ArnoldMay 23, 2015 It is the header section that seizes the attention of the visitors at the very onset. Therefore, the header has to be creative, unique and powerful enough to make visitors fall in love with the website. Ordinary design, haphazard placement of designing elements or rudimentary use of Call to Action texts … Continue reading Designing Head Section – Factors to Consider
6 Essential Elements Of A Modern Website Redesign
Kyle JasinskiMay 21, 2015 New technologies, tools, advancements in mobile, and the power of social media have altered the online landscape over the past decade. Businesses who have kept their websites up to date with emerging trends and technologies have seen their efforts rewarded through increased opportunities for traffic and exposure. However, those that have … Continue reading 6 Essential Elements Of A Modern Website Redesign
Why You Need To Re-Evaluate The Design Of Your Blog
Jon-Mikel BaileyMay 21, 2015 Have you ever visited a website based on the promise of great content and…what a dump?!? Did you even read the content after the first impression? Content in and of itself is not the complete picture. Design matters. Visuals matter. User experience matters! Mark Schaefer talks about this in The Content … Continue reading Why You Need To Re-Evaluate The Design Of Your Blog
How Site Design Affects Your Conversion Rate
Tracey WallaceMay 19, 2015 The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of detail. Between managing your site to ensure proper inventory flow, to optimizing every page for conversion via A/B testing, there’s a lot to do to reap the benefits of all the internet … Continue reading How Site Design Affects Your Conversion Rate
2 Key Reasons Why UX is Integral to Search Optimization
Owain PowellMay 17, 2015 Not too long ago, many within the SEO industry basked in the glory of successfully attaining top page Google rankings for websites. The issue? These sites could be ranked on keywords, not necessarily website quality. As a result, first page results through Google quite often displayed poor quality websites with poor … Continue reading 2 Key Reasons Why UX is Integral to Search Optimization
Best Practices For Multilingual Websites
Kathy QuinnMay 16, 2015 Translating your website into multiple languages (or even one language) can be a big undertaking. While we strive to make the actual translation process as smooth and carefree as possible, there is a lot more to preparing for a multilingual website than handing your existing website over to a translation partner … Continue reading Best Practices For Multilingual Websites
Want To Win Fights With Your Web Designer? Use These CRO Tactics
When should you take off the gloves and have a dustup with your designer? Columnist Jeremy Smith shows you how to make your CRO case in a powerful way. Jeremy Smith on May 14, 2015 Normally, I’m a pretty peaceful person. But sometimes there are things worth fighting for. When conversion optimization faces off with … Continue reading Want To Win Fights With Your Web Designer? Use These CRO Tactics