Chloe NoskoMay 14, 2015 Volkswagen has stepped up its video marketing game. With big hits like the Old Wives’ Tale series, they’ve stirred up massive attention through video. The most recent ad campaign, though mainly shown via offline mediums, is the incredibly unique and simple “Ya!” video. This is a truly great advertisement. Here’s why it works, on so many … Continue reading Learning From Volkswagen: How to Nail Your Video Strategy
Rosalind HenshellMay 14, 2015 We’ve spent a lot of time recently talking about online videos and how great they are. The truth is though, that unless you are using video correctly it will add no value whatsoever to your business. With all the talk of how valuable videos are, many businesses seem keen to jump … Continue reading It’s Time To Re-Think Video Marketing
Janet FoutsMay 12, 2015 I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction. What’s newA lot has changed with Periscope since my last post on streaming video apps. In fact, they just announced some big changes at the six … Continue reading Easy Guide to the Periscope Video Streaming App
WishpondMay 11, 2015 Trying to deny the rising popularity of video marketing on YouTube is about as easy as denying the rising sun in the morning. You can close your eyes and ignore it – but billions are still seeing it. And that ‘billions’ comment applies to both the sun and YouTube – over a … Continue reading Video Marketing: A 3-Step Introduction to Success with YouTube
Juan MendezMay 9, 2015 Today, having an explainer video is as vital as having a website. Day by day, visitors look for these cute animated videos to quickly explain a product or service and avoid reading pages and pages to know how your business works. Ok, you may already know this, but how about your … Continue reading How To Convince Your Boss That Your Business Needs An Explainer Video
Amanda ClarkMay 5, 2015 Sometimes it can be tough to know what sort of content you need to be posting to Facebook. The rules and algorithms seem ever to be changing, and what’s accepted as a winning Facebook strategy one day may fall out of favor the next. This is not to say that there … Continue reading How To Win With Your Facebook Video Strategy
Pam DyerMay 4, 2015 Animated GIFs are all the rage. Chances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs … Continue reading How to Easily Make Animated GIFs from YouTube Videos
Leigh KellnerMay 4, 2015 Want to know the latest in video and visual commerce? We’ve got your back. In our newest edition of our annual Video Statistics: The Marketer’s Summary report, we’ve compiled the best of the best video statistics from all around the web. Here’s a quick snapshot of some of the stats that I thought … Continue reading 10 Quick Video Statistics You Need to Know
Kathy QuinnMay 3, 2015 We are seeing an increased demand for localizing video, and that’s not surprising. Video is a powerful means of getting a message across. It is more engaging than text and allows visual demonstrations that can communicate better than mere words. In recent years, the use of video in marketing and training … Continue reading Localize Videos For Greater Impact
Chloe NoskoApril 30, 2015 1. Develop goal-oriented videos If you’re creating video for the sake of having a video, it’s going to be a waste of your time and money. Develop one particular goal for the video, whether it be developing brand awareness, increasing website traffic, etc. This will help with two things: developing the … Continue reading 4 Ways to Get the Most Out Of the Video Production Process
