Steven BellerMay 31, 2015 Video is a highly effective way to educate and entertain your customers while marketing your products and services. But if executed incorrectly, video can damage your brand just as easily as build it up. That is why, as a tech company, you need to ensure your marketing videos represent your brand … Continue reading 5 Roadblocks to Creating a Great Marketing Video for Tech Companies
AARP, Tough Mudder, Wix.com and Porch.com share their methods for measuring video advertising success. Amy Gesenhues on May 29, 2015 What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last month, the Media Rating Council and IAB both defined a video ad as … Continue reading Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count
Colm BarryMay 29, 2015 I am a huge Seth Godin fan – I read his blog pretty much every day and he almost always has something thought-provoking and interesting to say. A few months ago, I saw a link to a Seth Godin video from Twitter for his new book – which I have linked … Continue reading 5 Tips to Direct Video Traffic to the Right Place
Brad JeffersonMay 22, 2015 Are you using video on your ecommerce site? If not, you may be missing out. Research shows that customers make significantly more purchases from sites when product pages feature video. Liveclicker’s Video Commerce Report breaks it down,finding that sites featuring video on the majority of their product pages saw an increased … Continue reading Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions
Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan. Michael Litt on May 22, 2015 If my last post, “Video Is A Marketer’s Best Friend,” did its job, you’ve already decided that your organization must start … Continue reading 7 Tips For Launching A Video Marketing Strategy
75 percent of viewers need at least 3 seconds to recognize the brand or product being advertised. Ginny Marvin on May 21, 2015 A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the … Continue reading Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition
Eric HammisMay 21, 2015 Infographic Near Bottom Hosting a webinar takes time, planning, preparation and every other term that gives you anxiety. It’s a long, planned process that typically takes about a month, or even two, to fully prepare yourself. So why the heck would you want to host a webinar? There’s actually many reasons, … Continue reading Webinars: What People Want (Infographic)
Bob HutchinsMay 20, 2015 Video is no longer an option. It’s an essential. That’s the message being sent by consumers, reports Animoto in a new infographic. While we’re all accustomed to the grand-scale video productions released by household names like Marriott and Chipotle, many small- to mid-sized businesses are far from holding themselves to the … Continue reading Your 2015 Cheat Sheet for Video Marketing
Juan Jose MendezMay 19, 2015 Animated explainer videos are popping up all over the place. No longer do you need a big budget and endless man hours to produce one. Today it is much easier. The high costs and long lead time associated with an explainer video used to make them an automatic point of … Continue reading 4 Ways to Create Brand Buzz with Video
Angela ModzelewskiMay 16, 2015 In 1979, video killed the radio star. Thirty-six years later, video is still a game changer, but instead of debating the merits of BETA vs. VHS, now we’re deliberating between Instagram videos and Vine. Indeed, in some circles, experts have predicted that 2015 is the “year of video marketing.” Why the … Continue reading The Secrets Behind Video Marketing
