Kerry ButtersOctober 14, 2015 If you think that demo videos aren’t worth the effort, or that they’ll be unavoidably dry, boring and sequential, then just think how drab the written replacement will be. Forcing your customers to wade through hundreds of words of copy – perhaps accompanied by a few to-the-point diagrams – is hardly … Continue reading How To Create Killer Product Demo Videos
Laura ColeOctober 14, 2015 While we are all aware that video is a dominant feature of contemporary marketing, the way in which we source, access and view audio-visual content is changing. This is thanks primarily to the rise of mobile technology, as smartphones and tablets become increasingly sophisticated with every passing quarter. More specifically, an … Continue reading The Rise of Mobile Video and How Your Business Can Capitalize
Bonnie HarrisOctober 13, 2015 For a lot of writers (like me) video is the last big frontier. Creating and producing a good video may seem challenging. Finding a vendor is even harder. I’ve had quotes for the same video proposal that have ranged from $ 750 to $ 20,000. For the exact same thing. Don’t … Continue reading 6 Reasons Why You Need a Video Budget in 2016
By Heba Hosny October 12th, 2015 “Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth. Yes, you can determine the average time visitors spent … Continue reading The Ultimate Video Marketing ROI Cheat Sheet (Part 2)
Susan GilbertOctober 12, 2015 Increase Your Social Media Reach With These Video Editing Resources Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some video editing resources to help you improve your social media reach online. Here’s four links with tips and … Continue reading Monday Tips: 4 Tools That Will Help Your Videos Stand Out
Don’t get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success. Michael Litt on October 9, 2015 Ah, the viral video. It’s become both a blessing and a curse for modern marketers. … Continue reading View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not
Claire RobinsonOctober 8, 2015 Videos have long been among the most feared tools in the political campaigner’s arsenal, more often credited with building or destroying candidates’ reputations than any other single element. Infamous examples include U.S. President Lyndon B. Johnson’s “Daisy Girl” ad in the 1964 election. In the clip, a small girl plays peacefully … Continue reading Is YouTube the Future of Campaign Videos?
Marcelo Garcia CisnerosOctober 6, 2015 Working in the technology world and the advertising industry has taught me that there is always something new on the market that is predicted to be the next “big thing.” One new advertising trend that will live up to it’s predicted status as the next “big thing” is interactive video … Continue reading Why Interactive Video Is Set To Be 2016’s “Big Thing”
Nancy LibermanOctober 6, 2015 Digital video is exploding in the media world right now. It is the single fastest growing advertising medium, with Business Intelligence projecting an annual growth rate of 22% through 2020. eMarketer reports that companies are spending $ 16B on online video advertising globally this year, with growth poised to reach $ … Continue reading Behind the Curtain: Video Innovation
Neil Wood-MitchellOctober 1, 2015 Can marketers achieve successful Video Marketing ‘in-house’? A recent Video Marketing survey of over 50,000 US and international B2B marketers confirms both its effectiveness and how achieving professional results continues to evade ‘in-house’ content creators. The in-depth Ascend2 report sought to explore how businesses were using Video Marketing and how effective … Continue reading Why Effective ‘In-House’ Video Marketing Can be Difficult to Achieve
