Neil Wood-MitchellNovember 5, 2015 The temptation to pick up a video camera and create killer content for your business or organisation is difficult to resist, after all, we capture content on our phones and smart devices all the time… and that looks okay, right? There’s a huge difference between what is acceptable to watch on … Continue reading 5 Biggest Mistakes Made By ‘In-House’ Video Creators
William YatesNovember 5, 2015 There is little doubt that video marketing is grown up, and still growing in the business to business (B2B) sector, with the use of video content marketing increasing by 8% to 58% in 20141. And during this period marketers have reported that video now delivers 70% more conversions than any other … Continue reading B2B Video Content Marketing: Stay Focused To Succeed
Claude HarringtonNovember 1, 2015 Since IdeaRocket is in the business of creating explainer videos and here on the blog, naturally, explainers are often discussed, we thought it would be a good idea to take a step back and answer some frequently asked questions. So, without further ado, here we go… What is an Explainer Video? … Continue reading An Explanation Of The Explainer Video (FAQ)
Steve HammOctober 31, 2015 Video marketing is gaining in popularity, especially with small business owners. You may not think that you have the equipment to make high quality videos but you don’t really need expensive equipment. All you need is a sparkling personality and a decent video camera. You really need to try to add video … Continue reading 7 Reasons You Need To Add Video Marketing to Grow Your Business
Philip KushmaroOctober 24, 2015 Videos are no longer limited to the confines Hollywood, as personal mobile videos as well as videos for business purposes are growing at a staggering rate. With the help of major platforms like YouTube and Vimeo, online video content is hotter than ever. Given the social nature of digital output, videos … Continue reading The ABCs of Creating Amazing Video Content for Your Ecommerce Site
Robert WeissOctober 22, 2015 To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple – online business video marketing content gives them [decision makers at any stage, from lower level recommenders to ultimate budget holders] … Continue reading Two Reasons To Invest In Online Business Video Production
Bob HutchinsOctober 21, 2015 When it comes to marketing, video is it right now. It’s the post type Facebook marketers are willing to spend the most on, and it’s getting incredible engagement when posted natively on the platform. Now is an exciting time to be marketing with video because it generates great traffic, but hasn’t … Continue reading 5 Video Marketing Tips To Keep Your Brand Relevant
Eric StrongOctober 19, 2015 Choosing an Animation Style for Your Explainer Video So you’ve decided you want to have an explainer video made for your company. Maybe you’ve even convinced all the right people that it’s a wise investment and secured the funds to begin. You may have even found an animation studio that you … Continue reading 3 Animation Styles and When to Use Them
Yasmin BendrorOctober 19, 2015 This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about … Continue reading Video Marketing For Your Business
Troy HollenbeckOctober 15, 2015 Why Youtube video ads are on the rise and will be trending right into 2016? So far, YouTube has over a billion users on their platform, almost one-third of all people on the Internet, and every day people watch hundreds of millions of hours on YouTube and generate billions of views. … Continue reading Put Your Business on Steroids with Youtube Video Ads
