Yonas PrayudhiSeptember 30, 2015 We create and promote explainer videos, but what is it that makes them work? Is it simply because their format is better than other media types? Do they really sell more? We conducted a collective research project to find out why explainer videos are superior to other formats, and want to … Continue reading Why Online Videos Are Better Than Other Media Types
Category Archives: Video Marketing
4 Proven Tactics To Get More Email Subscribers Using Explainer Videos
Andre OentoroSeptember 29, 2015 Explainer videos are great for conveying a message to an audience and they help to convert leads to buyers. According to Forrester Research, a single minute of video is worth 1.8 million words. That makes it one of the most economic and efficient delivery methods for your main message. And it … Continue reading 4 Proven Tactics To Get More Email Subscribers Using Explainer Videos
The Pros And Cons Of Video Auto-Play For Websites
Andre OentoroSeptember 28, 2015 Videos are important aspect of your online marketing efforts. They can help explain your products, brand message and other aspects significantly better than text can. So when you place a video upon your website, you might be tempted to put the video on auto-play. While this is understandable, is it a … Continue reading The Pros And Cons Of Video Auto-Play For Websites
Video Marketing Cheatsheets: Your Guide to the Top Video Marketing Options
Jeniece PrimusSeptember 27, 2015 Video marketing is creating a lot of buzz these days, seemingly as a result of a few big trends rising at the same time. First, smartphones, tablets and screens of all kinds have mushroomed in recent years. Second, wifi has become almost ubiquitous, making it easier and cheaper to consume more … Continue reading Video Marketing Cheatsheets: Your Guide to the Top Video Marketing Options
How Video Can Boost Sales Conversions
Tanya KnowlesSeptember 27, 2015 How many videos have you watched today, or will watch? I bet it’s at least one! The 2nd largest search engine, YouTube (you might have heard of them!!) is one of the most frequently visited sites on the Internet. And for good reason too – we love to watch videos! The … Continue reading How Video Can Boost Sales Conversions
Three Ways Your Small Business Should Be Using Videos
Jo Lynn DealSeptember 28, 2015 Are you using video with your small business marketing? When we think of creating a business video, often a hefty price tag comes to mind. For a high-quality HD video, a professional videographer could range anywhere from $ 3000 to $ 10000, and even more depending on what features and … Continue reading Three Ways Your Small Business Should Be Using Videos
Is Video The Right Thing to Promote My Business?
Edward GeorgeSeptember 25, 2015 Ah! So you’re thinking about corporate video production to promote your business? I am guessing you’re here to find out whether this is the right decision or not. It almost certainly is but in this guide we go through the advantages and disadvantages of the alternatives to make sure your making … Continue reading Is Video The Right Thing to Promote My Business?
How To Incorporate Video Across The Buying Cycle
Jessica MelhornSeptember 24, 2015 Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video. For example, a traditional “company overview” video may be forced to carry the burden of proof. What that single video needs to accomplish is too great and it reduces … Continue reading How To Incorporate Video Across The Buying Cycle
5 Video Trends that Deserve Marketers’ Attention
Nancy LibermanSeptember 24, 2015 The popularity and effectiveness of video continues to grow by leaps and bounds. Marketers cite video as a top investment priority for the next few years. As such, it’s important to start strategizing now and leverage those trends that best benefit your brand. 1. Instagram now allows brands to post 30-second … Continue reading 5 Video Trends that Deserve Marketers’ Attention
How To Create An Online Video Strategy – Part 2: Video Creation & SEO
Colm BarrySeptember 23, 2015 In part 1 of ‘How to create an online video strategy’, we examined how you can set goals and targets for your strategy as well as finding the true voice for your brand. In this second instalment, will we investigate how you can increase your brand’s visibility by creating videos and … Continue reading How To Create An Online Video Strategy – Part 2: Video Creation & SEO
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