Category Archives: Video Marketing

Which Video Sharing Service is Right for Me? (Part 1 of 2)

by Claude Harrington December 2, 2015December 2, 2015 In (December 03, 2015)’s post, we highlighted some incredible, recent video marketing statistics. Given some of those figures (i.e. 96% of B2B organizations are engaged in video content marketing) it’s no surprise that more and more content marketers are turning to video. So today, we wanted to … Continue reading Which Video Sharing Service is Right for Me? (Part 1 of 2)

The Digital Social Contract: A Guide to Video Marketing (Part 1 of 2)

by Blake Harris November 14, 2015November 14, 2015 Last week, renowned ad agency Ogilvy and mobile startup Victorious, published an impressive industry report called The Digital Social Contract. This 110-page paper—authored by Jeremy Katz, Robert John Davis, Alta Sparling and Bing Chen—attempts to break down the online video landscape and advise readers on how to … Continue reading The Digital Social Contract: A Guide to Video Marketing (Part 1 of 2)

New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement

Analysis was part of the anti-bot partnership between video ad platform Videology and security firm White Ops. Barry Levine on November 12, 2015 From the White Ops website A new study, out today, finds that video ads with bot-blocking had 22 percent more brand engagement. The whitepaper from video ad platform Videology and security firm White … Continue reading New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement

3 Ways to Use Video to Engage Your B2B Audience This Holiday Season

by Kathy Berardi November 11, 2015 Follow @redclipvideoNovember 11, 2015 The holidays are an ideal time for communicating your gratitude or well wishes for a joyful season to your clients, partners, prospects and other key audience members. Video is a creative way to get your message across or share a personal greeting from your team. Since … Continue reading 3 Ways to Use Video to Engage Your B2B Audience This Holiday Season

Video Marketing Lessons From People Who Have Been There, Done That

Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them. Michael Litt on November 6, 2015 For the past few months, you’ve read my suggestions, tips and encouragement to invest in video marketing as a strategic initiative within … Continue reading Video Marketing Lessons From People Who Have Been There, Done That