Category Archives: Video Marketing

Snapchat, Instagram, and the Rise of Video and UGC Marketing

Andrew Heikkila — April 10, 2017 Follow @AndyO_TheHammer— April 10, 2017 We’ve entered a new era in digital marketing. The Snapchat and Instagram era is officially upon us, and old-jack internet marketers have begun focusing their intent and aspiration toward learning how to fully leverage these increasingly popular platforms. Unfortunately, most marketing departments aren’t up … Continue reading Snapchat, Instagram, and the Rise of Video and UGC Marketing

Do You Know Video?

Rachel Hand — April 7, 2017 Follow @GroMarketingLtd— April 7, 2017 2016 was the year video marketing erupted across the internet. We all know how key the use of images in marketing are, but now imagine how important moving images are. We know, it’s crazy isn’t it? Vision is the most dominate sense. 78% of … Continue reading Do You Know Video?

Live video has become the creative canvas for digital marketers

Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience. Fritz Brumder on April 3, 2017 Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a … Continue reading Live video has become the creative canvas for digital marketers