Category Archives: Strategy

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates by Laurie Sullivan @lauriesullivan, February 4, 2021 Outreach Strategists, a Houston-based public affairs and communications agency, uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a cookie-workaround. “In the past we would wait for days … Continue reading Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates →

The 5 “Es” of Incentive Program Strategy

Strategy

Juan Ortiz February 2, 2021 For decades, incentive strategy has been used to influence positive behaviors in the channel that help drive more sales. Although “more sales” may be the key destination, the road to getting there may be blurry. Too often, channel professionals may find themselves jumping from the broad goal (like “more sales) … Continue reading The 5 “Es” of Incentive Program Strategy →

Strategies to Provide Relief to QA Experts

Strategy

Ray Parker December 29, 2020 Better late than never. We might have seen the signboards with this phrase on the highways. But it’s true to use in our real-world day-to-day scenarios as well. Over speeding is always dangerous. And it’s true in the case of software development as well. Developers are always in a hurry … Continue reading Strategies to Provide Relief to QA Experts →

Strategy for LinkedIn Stories

Strategy

Dennis Koutoudis November 9, 2020 For those of you who are not aware of it yet, LinkedIn Stories are here and in my humble opinion, they’re here to stay! Why do I say this? Because I’ve seen the massive utilization of these 24-hour (image or video) updates in other platforms such as Instagram and I … Continue reading Strategy for LinkedIn Stories →

To Maximize Your Winning Strategy, Avoid Punting

Strategy

Laura Patterson September 12, 2020 When it comes down to the wire as a business leader are you more likely to go for it or punt? In American football punting occurs when a team believes they cannot score in the final down or their chances of making another first down are low. They therefore decide … Continue reading To Maximize Your Winning Strategy, Avoid Punting →

Vision Statement Vs. Mission Statement: How Both Fuel Growth

Strategy

Erika Giles September 11, 2020 Starting or running a successful business, takes planning and focus. Part of the process includes setting goals, running projections, and defining your purpose. Your business plan is an outline of your overall business strategy including marketing, sales projections, target markets and your place in them, and more. Two elements that … Continue reading Vision Statement Vs. Mission Statement: How Both Fuel Growth →

Strategy Is About Standing Out in a Commoditized World…Especially During a Pandemic

Strategy

Dave Wakeman August 21, 2020 Schnipidy / Pixabay I’ve been doing a lot more thinking about strategy lately. Why? A lot of reasons really, but mostly because as we move through the pandemic, we are going to see a different business environment than the one we were in at the start of the year. This … Continue reading Strategy Is About Standing Out in a Commoditized World…Especially During a Pandemic →

How to Know When It’s Time to Make a Strategic Pivot

Strategy

Laura Patterson — June 4, 2020 geralt / Pixabay Triggering and unplanned events, like the healthcare crisis, occur. In some instances, we can mobilize and marshal on. Other times, we may find that moving forward requires a strategic business pivot. What does it mean to pivot? In basketball, a pivot maintains your position while … Continue reading How to Know When It’s Time to Make a Strategic Pivot →

How to Align Your Strategy to a Customer-First Approach

Strategy

Larisa Bedgood — February 17, 2020 How to Align Your Strategy to a Customer-First Approach Consumers today are choosing businesses who take the time to know them and who care about their needs. A customer-first strategy is centered around customers and providing a suite of services, products and experiences that surprise and delight, foster loyalty, … Continue reading How to Align Your Strategy to a Customer-First Approach →

4 Steps to Creating a Killer Online Strategy

Strategy

Lanre Onibalusi — January 27, 2020 In this technological age, it’s more important now than ever that your business has an exceptional digital strategy to stay ahead of your competitors. While some key components go into creating a killer online strategy, most companies struggle with executing their strategy. In fact, businesses have revealed slow strategy … Continue reading 4 Steps to Creating a Killer Online Strategy →