Category Archives: Social Media Utilization

How To Effectively Manage An Affiliate Program

Robert GlazerJanuary 2, 2015 Many CMOs in charge of affiliate management aren’t entirely sure what they need to run a successful program. In the best-case scenario, their programs don’t reach their full potential. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed. … Continue reading How To Effectively Manage An Affiliate Program

What is Key in Today’s Era of Fast Creative Collaboration?

Chris BeckJanuary 2, 2015 Societies around the world have idolized all things fast centuries before we developed a modern concept of it. The first-ever ancient Olympic Games in 776 BC featured a sprinting competition to honor Zeus, the king of the gods. Now we are constantly trying to revolutionize fast with the ultimate goal of … Continue reading What is Key in Today’s Era of Fast Creative Collaboration?

Five Steps For Success In Social Media Advertising

ZOG Digital December 31, 2014   Advertising on social media is both an effective and cost-controlled way for the beverage industry to grow brand awareness and increase sales. Fifty-one percent of advertisers in the United States said they planned on increasing their digital ad spending this year according to eMarketer. The same survey showed that … Continue reading Five Steps For Success In Social Media Advertising

What is Facebook@Work & Why Does It Matter for Your Business?

Business.com December 31, 2014   Facebook@Work sounds like something employees shouldn’t be doing on the job. But Facebook is planning to release a document sharing and social platform similar to what it uses internally to speed work flows. According to a number of reports, beginning with Tech Crunch last June and a more recent report … Continue reading What is Facebook@Work & Why Does It Matter for Your Business?

5 Best Practices You Can Use to Get Your Pins Found in Pinterest’s Smart Feed

Azure Collier December 31, 2014 If you’re a regular Pinterest user, you’ve noticed some recent changes in the Pinterest feed. Pinterest has introduced an algorithm — known as the smart feed — that has changed the way content is displayed for users. Instead of seeing a stream of chronological content from the people you follow, … Continue reading 5 Best Practices You Can Use to Get Your Pins Found in Pinterest’s Smart Feed