Scott LambertMay 15, 2015 As a business owner, email marketing is an important tool in your inbound marketing strategy because it helps you build an ongoing (and hopefully lucrative) relationship with your customers. Because a prospect has to give you permission to market to them through email, the relationship tends to be more personal. It … Continue reading How To Romance Prospective Customers Through Email Marketing
Carol StephenMay 14, 2015 Finding Your Next Social Media Manager Wikipedia is not going to help you much with finding your next Social Media Manager (“SMM”). In fact, Wikipedia can’t tell you anything about how to choose an SMM. Google can help to some extent, if you get your search terms correct, and focus on … Continue reading Finding Your Next Social Media Manager
Jordan ConMay 14, 2015 There’s been a lot of action recently pertaining to the social networks’ relationships with brands. And it’s only reinforced why we, at Inside Social, are so obsessed with earned social. Here’s why: It seems like with every announcement from the social networks, they’re pushing brands to move their efforts from “free” … Continue reading Obsessed With Earned Social
Gerry MoranMay 13, 2015 If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media. You just have to … Continue reading Avoid Being An Unknown Subject Matter Expert On Social Media
Olivier ChoronMay 14, 2015 Social media can be made easier, as long as you are equipped with the clever technologies that allow you to be a social hero. If you are using social media professionally such as for your brand, or maybe even for channel marketing, I have prepared 4 programs I personally use for … Continue reading Social Media Programs I Would Highly Recommend
Kerry O’Shea GorgoneMay 13, 2015 “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. Seconds later, you fish your smartphone out of your pocket and fire up the Facebook mobile app. Meanwhile, you don’t even hear your child practicing for his piano recital, or your significant other asking … Continue reading Take The Test. Do You Have A Social Media Addiction?
Jawad KhanMay 10, 2015 Like search engines, most social networks have also evolved significantly over the last few years. Platforms like Facebook and Twitter have gradually changed their algorithms to encourage quality content and user engagement. That is why you should no longer measure your social media success by the number of followers or page … Continue reading 5 Tips To Help You Achieve More With Social Media Marketing
Declan PeltierMay 9, 2015 More often we are seeing in the news Facebook rear its head as a valid source in the court of law. This is causing lawyers, judges, companies and organizations to review their policy manuals, and look at who they employ and how they interact on Social Media, and what they will … Continue reading 3 Powerful Reasons Why Anyone In Business Should Guard Their Social Media
Sabrina TurmanMay 7, 2015 Want your small business to have an edge over the competition? Learn how to make the best visuals. For starters, visuals surge retention rates by 42 percent, so if you want your brand to be remembered on social, use images. But not just any images. Your fans have short attention spans … Continue reading Social Media Graphics 101: Top 6 Things You Need to Know
Chris AbrahamMay 5, 2015 Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Why? Google is Fighting a Robot Army and a Zombie Horde Some very rich people have spent a lot of money … Continue reading You Can Only Win Search by Winning Social
