Sally FalkowMay 5, 2015 We all know that most companies are using social media now. However, exactly how they’re using it is not general knowledge. Someone who knows these insider insights is Dr. Nora Ganim-Barnes of the University of Dartmouth. She’s been studying this for five years now and she shared the 2014 stats for … Continue reading How Small, Fast-Moving Companies Use Social Media
Anna GuerreroMay 4, 2015 Do you want double your social engagement and get your content shared like crazy? For small businesses and brands everywhere, posting multiple images on social media has been proven to have massive traction It seems simple right? But if it was so easy wouldn’t everybody do it? Like most good things, … Continue reading 10 Types of Visual Social Media Posts That Get Shared Like Crazy
Tom BuchheimMay 1, 2015 It was a regrettable tweet. It didn’t hit the mark. But more than anything, it should have never come to this. In quite possibly the highest-profile social media firing over an ill-advised tweet ever, the Houston Rockets quickly and publicly parted ways with the team’s long-time social media manager, Chad Shanks. … Continue reading Social Media Managers Are Not On An Island
Stuart HolmesMay 1, 2015 So you have built a website. Now what? You might just be sitting and twiddling your thumbs trying to figure out what the next step is. Your website may look lovely, but if it sits online with no visitors, it’s not really helping to grow your business. Along with organic, referral … Continue reading How to Drive Social Media Traffic
Alex LustbergApril 30, 2015 Back in the good old days, the proverbial shopkeeper is said to have known her customers directly and was able to address them as individuals while engaging in sales conversations and chit-chat that best fit each individual’s interests. But in reality, for any sized business except a corner store in a … Continue reading “Personalization” is Dead – Long Live Personalization
Sabrina TurmanApril 28, 2015 As a small business owner, you’re making many decisions and judgment calls every day: budget, inventory, personnel, marketing…the list goes on. Business owners often have the best intentions for staying active on social media, but the time they would devote to it eventually gets overwhelmed. Given its relatively inexpensive operation, enormous … Continue reading Social Crunch Time: Running Your Business’s Social On Only 30 Minutes Per Day
Richard KirbyApril 27, 2015 A recent post titled Big Challenges for Small Business Owners examined three important areas all successful small business owners must manage: people, finances, and time. In this and the following posts, let’s look deeper into each of the three topics. First, let’s tackle the trickiest of the three: people. For many … Continue reading The Small Business People Puzzle, Part 1
Steve MastersApril 24, 2015 Google’s infamous Mobilegeddon has arrived (April 21, 2015). You mean you haven’t heard about it? It’s big news for every website owner who cares about being found in search. In its February 26th announcement, Google Webmaster Tools (GWT) explained its plans to roll out an algorithm update that would favour mobile-friendly … Continue reading #Mobilegeddon Is Here – Is Your Website Mobile Friendly?
Megan MarrsApril 23, 2015 They come in many styles, they come in many colors; they come in many sizes, and you’ll need them to get followers. Ok, that rhyme may be a bit of a stretch, but I never claimed to be a gifted poet. When it comes to social media sharing buttons, your choices … Continue reading 7 Secrets For Crazy Clickable Social Media Buttons
Alexandra MyersApril 23, 2015 Are today’s elected government officials helping or hurting small business in America? The answer largely depends on the political affiliation of whom you ask. According to a survey by the National Small Business Association (NSBA), 39 percent of small business owners identify as Republican, followed by 29 percent who identify as … Continue reading The State of Small Business 2015 [Infographic]
