By Beatriz Arantes, Published November 8, 2014 Sometimes, we just keep doing things for the sake of doing them. Or they are so incorporated to our routines that we simply forget why we do it. I’m sure most of you thought about cancelling at least one of your social media profiles. For information overload, … Continue reading Why Do We Love Social Media?
By Sarah Skerik, Published November 8, 2014 Press releases have evolved in content, utility, and format. The audience these messages reach has also changed significantly over the years. When I started working for PR Newswire 20 years ago, very few people have ever heard of the company. At that time, press releases were sent primarily … Continue reading Walking The Line Between Pitching And Storytelling
By Vishal Pindoriya, Published November 8, 2014 No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy sucks. Fortunately, when it comes to raising the engagement level on your social media posts, the answers … Continue reading 10 Copywriting Tips To Drive More Engagement On Social Media
By Lucy Hardaker, Published November 7, 2014 While B2B Marketers love a challenge, over half of all marketers report of having responsibilities in 7 out of 10 other areas of marketing. We’re a busy bunch and we know that (although we do try) we can’t wear every hat in the marketing box. If you’re planning … Continue reading Build Your Team of B2B Marketing Rockstars for 2015
By Jodi Beuder, Published November 6, 2014 Wouldn’t it be great if those working in customer-service environments could look into a crystal ball and predict how customer expectations and behaviors were changing so that agent training and software development could co-evolve? While it is difficult to pinpoint exactly where changes will occur, there are … Continue reading Latest Trends In Customer Relationship Management (CRM) Programs
By Rachel Catlett, Published November 6, 2014 Having a strong presence on social media is vital for a modern business to thrive. Social media is a place to refine your brand representation and engage with both current and potential customers. Through social media platforms, you can establish your credibility and reach out to people who … Continue reading 13 Tips To Build Your Social Media Presence
By Frank Donny, Published November 6, 2014 So why do sales people spend twice the amount of time on forecasting than they should? As a sales manager or a sales rep, one of your most important resources is time. For every minute you spend on non-selling activity, you are spending less time on selling and … Continue reading How To Build An Accurate Sales Forecast In 5 Minutes Or Less.
By Matt Baglia, Published November 6, 2014 SMS marketing is exploding with popularity all over the world due to it’s ease of use and effectiveness. As more and more marketers begin to adopt this new stream, many don’t take the time to research and understand the best practices of text message marketing that may ultimately … Continue reading 6 Components Of A Great SMS Marketing Campaign (Infographic)
By Bob Apollo, Published November 6, 2014 Most CEOs would like to see their sales and marketing teams working more effectively together. Many have “improving sales and marketing alignment” on their must-do list. But are likely to be disappointed by the results – unless they focus on the real problem… Sales and marketing alignment is … Continue reading Sales And Marketing Alignment – Necessary But Not Sufficient
By Nick Dan-Bergman, Published November 4, 2014 If you are marketing professional, chances are the infamous click through metric is one that you are familiar with and have been fixated on to measure your mobile campaign success. According to a recent xAd/Neilson study, it turns out a click through rate may not be the best … Continue reading Click Through Rate (CTR) Retires as the Top Campaign Success Metric
