Category Archives: Social Media Utilization

7 Quick Ways to Turn LinkedIn into a Relationship-Building and Engagement Workhorse

By Patrick McFadden, Published November 4, 2014 LinkedIn just isn’t that complicated.  Oh, sure, its evolved from an online resume to a content platform and there’s all the new updates out every year, but really, when it comes down to it, there are only a handful of things that actually matter, a handful of things … Continue reading 7 Quick Ways to Turn LinkedIn into a Relationship-Building and Engagement Workhorse

How Pinterest Rich Pins Becomes Google AdWords 2.0

by Laurie Sullivan, November 02,2014   Adding descriptions or text to images in social sites like Pinterest provides detail, allowing a brand’s data feed to more closely match the intent of the consumer. In Pinterest, Rich Pins allows brands to serve ads based on product information such as real-time pricing, available stock, and direct links … Continue reading How Pinterest Rich Pins Becomes Google AdWords 2.0

9 Social Media Fails To Avoid According To Businesses [Infographic]

By Ruby Rusine, Published November 2, 2014 The following social media fails are from businesses who I consider as peers. The avatar/logo you see online are not inanimate objects. They are people. Here is a list of their pet peeves. Past the infographic are best practices I’d recommend. Feel free to share yours below. If … Continue reading 9 Social Media Fails To Avoid According To Businesses [Infographic]