Category Archives: Social Media Marketing

Oars to Keep You Afloat in Social Media Marketing Quicksand

Dorien Morin-van DamApril 13, 2015 Don’t you sometimes feel that Social Media Marketing is like quicksand? This everchanging world can certainly be overwhelming to business owners who work hard on their marketing strategy. The good news is that there are ways to monitor the changes, decide whether they affect you and adjust accordingly. Before presenting … Continue reading Oars to Keep You Afloat in Social Media Marketing Quicksand

5 Ways to Use Data to Inform Your Social Media Marketing Strategy

Brian HonigmanApril 2, 2015 As illustrated in last week’s post, being data focused can help support your intuition as a marketer and ensure your efforts are reaping results for your business. The same logic applies to your social media presence as data can highlight what’s working and what isn’t on each channel you’re active on. … Continue reading 5 Ways to Use Data to Inform Your Social Media Marketing Strategy

8 Ways To Spruce Up Your Brand’s Social Media Presence

Sue ReynoldsMarch 27, 2015 Running a profitable operation presents its own set of challenges for small business owners. And if they’re not in an industry that’s appealing to the masses, chances are they’ve struggled at some point or another to successfully market their unique products or services. Fortunately, social media presents the opportunity to increase … Continue reading 8 Ways To Spruce Up Your Brand’s Social Media Presence