Bosses are a lot like dates, after a certain number of them you know what works and what does not. When I was greener in my professional life, I just wanted a job in the field that I was pursuing. Obviously, a boss was part of joining the company, but I felt like all I … Continue reading The 5 Rules Of “Boss Hunting”
By Scott Scanlon, Published October 18, 2014 I’ve been a consultant or owned a business for almost over 12 years. When you’ve been in business or worked with as many business owners/entrepreneurs as I have you start to see trends. I thought I’d try to capture some thoughts I’ve learned so far in this journey. … Continue reading 28 Insights On Business And Marketing
By Andrew Moravick, Published October 17, 2014 Recently, I attended MarketingProfs’ annual B2B Marketing Forum event, where I had the pleasure of seeing Tim Washer’s presentation on applying improvisation principles to marketing. Tim recommended we “follow the fear,” a concept that struck a chord with me for two reasons: first, because in-person events often scare … Continue reading 3 Major B2B Marketing Fears: What’s Holding You Back?
By Nicolas Fincher, Published October 17, 2014 Today plenty of online stores are ready to offer customers an extensive range of products and services that can meet all their needs and expectations. But with the enormous and ever-growing level of competition, web store owners have to think of retaining existing clients and drawing new ones … Continue reading 6 Essential Tips To Make Your Online Store Stand Out
By Rachel Clapp Miller, Published October 17, 2014 If your sales organization spent more time selling, how would that affect your sales revenue numbers? Often, salespeople and front-line managers get bogged down in forecasts, reviews, hiring and recruiting. In fact McKinsey Global reports that salespeople spend less than half their day selling. (This infographic provides … Continue reading Sales Challenges: Four Ways To Keep Your Sales Team Focused On Selling
By Eric Wittlake, Published October 17, 2014 If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it? I recently attended … Continue reading The Chasm of Expectations Between B2B Marketers And Buyers
By Bob Apollo, Published October 16, 2014 According to the smart folks at Sales Benchmark Index (SBI), companies that have taken the time to adopt and implement a consistent and effective sales process close on average 42% more business than organisations that don’t. It’s the sort of percentage that makes the difference between success or … Continue reading B2B Sales: How To Close 42% More Business
By Frank Donny, Published October 16, 2014 Accurate sales forecasting requires technology, process, and accountable people. The technology has to very easy to use. The process needs to be embedded in the technology. The people all have to use the technology to ensure they follow the process. If any one of these pieces is missing, … Continue reading The 4 Rights To Accurate Sales Forecasting
By Bob Apollo, Published October 15, 2014 Sirius Decisions recently published some very interesting research into the subject of when marketing-generated “leads” are regarded as being “sales ready”. The results surprised me, and I suspect that they might surprise you, as well. There is, of course, no one right answer that covers all extremes from … Continue reading The 5 Levels of Lead Qualification
By Lisa Furgison, Published October 14, 2014 Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms. Keep these lists … Continue reading 20 Powerful Marketing Words And Phrases That Sell Or Repel
