By Laura Cumings, Published October 13, 2014 Collecting prospect experience (PX) feedback from your business customers during each milestone in the sales cycle sets a standard early on that customer-centricity is your organization’s top priority. This level of commitment, demonstrated before they sign the contract, creates a positive and lasting first impression. Moreover, three recent … Continue reading Why Business-to-Business (B2B) Sales Organizations Need to Collect Prospect Experience Feedback
Category Archives: Sales Guide
5 Reasons Why Setting Up A Channel Reseller Program Will Increase Your Revenues
By Carrie Morgan, Published October 13, 2014 Whatever you want to call it: channel enablement, reseller strategy, partner programs – it’s all the same. When a product or service reaches sufficient maturity, the natural next step (at least in the technology industry) is to set up a partner program to resell the product. The resell model … Continue reading 5 Reasons Why Setting Up A Channel Reseller Program Will Increase Your Revenues
Do Not Be Confused: Sales Activities Do Not Replace Sales Results
By Gretchen Gordon, Published October 11, 2014 I have written a bunch about the need for sales managers to hold their salespeople accountable to certain behaviors. As a matter of fact, it is essential that there be an agreed-upon sales activity plan which the salesperson has agreed to be bound to and which the sales … Continue reading Do Not Be Confused: Sales Activities Do Not Replace Sales Results
Online Promotion: How to win traffic for your sites and convert them to sales
“More the merrier” is what exactly works for companies involved in on-line marketing through websites. More the traffic to one’s site; more will be the number of conversions. More the number of conversions; more is the return on investment. Manual Article Submission Quality Article Submission Services Boost Your Search Engine Ranking http://www.MagicSeoBot.com Pay Per Click … Continue reading Online Promotion: How to win traffic for your sites and convert them to sales
Why Content Marketing Is Important
By Tracy Watson, Published October 10, 2014 When it comes to online business today, content marketing is a cornerstone for attracting customers and maintaining a customer base. Content marketing is the publication of any type of content from text to video in order to attract and retain customers or clients. Although businesses may employ different … Continue reading Why Content Marketing Is Important
5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried
By Olivia Cole, Published October 9, 2014 If your system of inbound call routing is as simple as a call coming in and your system sends it to the first available sales representative, we’re not judging you. Really, we’re not. But how your business responds to inbound sales calls can be the difference between losing … Continue reading 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried
Ramping Up the Top B-to-B Marketing Platforms – How to Improve Lead Gen, Referrals, Content and More
By Asad Haroon, Published October 8, 2014 In a recent article for Ad Age, Ruth Stephens offered her “top seven” list of b-to-b marketing channels. Topping the list was website lead generation. Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other … Continue reading Ramping Up the Top B-to-B Marketing Platforms – How to Improve Lead Gen, Referrals, Content and More
Sales Middle Managers – What Motivates Them The Most?
By Richard Ruff, Published October 7, 2014 Middle managers are the key to implementing C-Suite strategic initiatives. In 2011, Wharton’s Ethan Mollick shared that mid-level managers could have greater impact on company performance than almost anyone else in an organization, yet they are “often overlooked and sometimes maligned.” The importance of middle managers can … Continue reading Sales Middle Managers – What Motivates Them The Most?
5 Ways Marketing Can Help Clean Up The Sales Funnel
Let’s face it. It is easy for marketing and sales teams to get caught up and excited about generating leads. Unfortunately, over time these leads build up, and we can neglect to clean out the sales funnel. The truth is – cleaning out your sales funnel ultimately results in higher ROI by focusing your resources … Continue reading 5 Ways Marketing Can Help Clean Up The Sales Funnel
Stay Out of Sales’ Spot: How Marketing Can Enable & Incentivize Sales
Like Dr. Sheldon Cooper, top performing sales people have their spot… That spot is an ideal intersection of the right incentives, easy access to sales enablement materials, and a healthy mix of qualitative and quantitative goals. Even though marketers may be covering more and more of the hidden sales cycle through content marketing, lead nurturing, … Continue reading Stay Out of Sales’ Spot: How Marketing Can Enable & Incentivize Sales
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