Michel van der Meulen — February 24, 2020 Are you a Business Analyst and do you currently fulfil the role of the Product Owner? Or otherwise the Product Owner may have delegated some tasks to you, for lack of time to deal with those themselves. How well does that work for you? Can you manage … Continue reading Product Owner vs Business Analyst
Steven Imke — February 19, 2020 I often encounter clients that offer only a single product for a single price. Good marketers know that to generate more sales, you need to offer multiple pricing tiers or several pricing options for the customer to choose from. Three Common Pricing Tiers I generally advise clients to offer … Continue reading Why You Need to Offer Multiple Product Pricing Tiers
Christa Tuttle — February 11, 2020 While a product launch may start with the best intentions and often a strong vision from company leaders, even some of the most thoughtfully executed launches still have room for growth and potentially missed opportunities that may go unnoticed or unrecognized until the product/service has already launched. In preparing … Continue reading 4 Essential Growth Areas for Any Product Launch
Christa Tuttle — February 3, 2020 New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happens before you’re ready to introduce your brainchild to the market, from funding to framing to hiring. However, there is one question … Continue reading 3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch
Jeanne Hardy — January 31, 2020 You’ve recruited the right employees and you’re ready to make an offer. Other than salary, what else are you including in the compensation package? How a company structures its benefits package can make a positive impact on its ability to retain great employees. The typical benefits package for most … Continue reading Mastering Management: Developing Benefits Packages That Retain Great Employees
Madeleine Wilson — January 31, 2020 With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020, product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience. Therefore, product managers and product leaders have seen a large increase … Continue reading The Two Most Impactful 2020 Product Management Trends
Sofia Wilton — January 30, 2020 Since time immemorial, email has been of the most powerful communication channels between the company and the consumer. But with the rise in competition, there has been a dynamic shift in email marketing campaigns. Most businesses and marketers are yet implementing the age-old How, What, Who strategy wherein they … Continue reading Why Product-Centered Emails Won’t Work: 6 Hacks to Influence Customer Decisions
Christa Tuttle — January 24, 2020 Once you’ve asked the essential questions and have decided to move forward with a product/service launch, you want to create a plan that has the greatest chance for success possible. Considering that 19 out of 20 newly launched products fail, it’s important to proactively assess your launch from every … Continue reading How to Successfully Leverage a Research Panel for Product or Service Launches
Fredrik Wendt — January 20, 2020 Should the PO really balance the level of technical debt? I just had this conversation (January 24, 2020) at Sweden’s “big” agile conference, Agila Sverige. There were many interpretations, understandings and strategies around this. I think it mostly boiled down to these two ways of looking at and arguing … Continue reading Should the Product Owner Balance Technical Debt?
Dana Kachan — January 18, 2020 The product development journey is a challenging path with lots of pitfalls. Both product startups and medium-sized businesses face them in spite of the years of experience in the industry. Life-long learning philosophy finds its place here. The err is human, all of us make mistakes, but we also … Continue reading Product Strategy: How to Find Your Product Market Fit
