Daria Bagina — January 17, 2020 The Scrum Guide is quite clear on one important thing: for one product there is only one Product Owner and only one Product Backlog: “[The Product Backlog] is the single source of requirements for any changes to be made to the product.” “The Product Owner is the sole person … Continue reading Same Product = Same Team: Myth of Fact?
Category Archives: Product Management
How to Create Automation for Product Reviews to Retain Your Customers
Georges Fallah — December 19, 2019 Follow @georgesfallah Getting your customers to review your product is a powerful strategy that should never be ignored or underestimated. It really matters what people are saying about your business so you can use this opportunity to establish a strong reputation for your brand. Customer reviews are powerful pieces … Continue reading How to Create Automation for Product Reviews to Retain Your Customers
3 Tips for Great Product Ownership
Boris Steiner — December 18, 2019 The other day I had a conversation with a colleague. He was looking for an opener for a talk. Something catchy to illustrate to his audience (mostly finance and banking) that there could well be a need to change their current ways of working. I told him: Ask your … Continue reading 3 Tips for Great Product Ownership
Product ownership is the keystone to martech management
Implementing frameworks like Scrum and Prosci can increase the chances of a product’s success, but a person must accept the responsibilities to own it. Steve Petersen on December 18, 2019 I’ve written about the importance of product adoption. Getting a return on something that no one regularly uses is pretty tough. Adoption isn’t the only … Continue reading Product ownership is the keystone to martech management
Making Sense of Product Owner Effectiveness
Chuck Suscheck — December 12, 2019 Can anyone be a product owner (PO)? What’s the best position in the company to fill that role? With Scrum you have one and only one product owner for a given product – not a committee, but the effectiveness of the product owner will vary depending on the PO’s … Continue reading Making Sense of Product Owner Effectiveness
The Experimenter (A Preferred Product Owner Stance)
Chris Lukassen — December 9, 2019 What is an Experimenter? Sir Isaac Newton, Louis Pasteur, Marie Curie, Albert Einstein, and Nikola Tesla; this woman and these gentlemen are considered to be some of the greatest scientists of all time. If it wasn’t for people like Nikola Telsa, then maybe you wouldn’t have been able to … Continue reading The Experimenter (A Preferred Product Owner Stance)
The Clerk (A Misunderstood Product Owner Stance)
Robbin Schuurman — December 3, 2019 What is a Clerk? The Clerk is your personal waiter for all your user story serving. Gathering all the wishes, user stories and demands is what The Clerk does. (S)he isn’t focussed on achieving the product vision, nor on crafting clear goals and objectives and the Clerk most certainly … Continue reading The Clerk (A Misunderstood Product Owner Stance)
The Influencer (A Preferred Product Owner Stance)
Robbin Schuurman — December 2, 2019 What is an Influencer? Some of the most famous and influencial leaders of all times include people like Mohandas K. Gandhi, Nelson Mandela, Martin Luther King Jr. and Abraham Lincoln. These gentlemen are in all the top-10 lists of being the ‘the best’ Politician, Influencer, world changer, etc. etc. … Continue reading The Influencer (A Preferred Product Owner Stance)
The Manager (A Misunderstood Product Owner Stance)
Chris Lukassen — December 2, 2019 What is a Manager? The Manager is concerned with the wellbeing of the Scrum Team. The Manager loves to see happy, engaged and motivated people. (S)he loves it when people are developing themselves, learning new skills, obtaining new knowledge and making mistakes. The Manager is a real people person, … Continue reading The Manager (A Misunderstood Product Owner Stance)
The Subject Matter Expert (A Misunderstood Product Owner Stance)
Robbin Schuurman — November 26, 2019 What is a Subject Matter Expert? The Subject Matter Expert or SME is the expert in telling you how stuff works. Product Owners that favor this stance are a blessing and a curse. When you bring relevant domain knowledge to the Scrum Team, they can make more informed decisions … Continue reading The Subject Matter Expert (A Misunderstood Product Owner Stance)
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